Organizations know what effective communication can do. Our major is about the imaginative use of media — social, digital and traditional — to shape perceptions. This is what business demands and what our concentrations offer.
Undergraduate majors can choose one of three interconnected career tracks:
- Public relations
- Information design/UX
- Web design
Information Design and Corporate Communication is about businesses and nonprofits; it's about exploring what technology can do; it's about teamwork and creativity. Most of all, it's about people: understanding them, reaching out to them, and exciting them.
We include real-world cases and hands-on experience to help you build an organization’s image, to plan events, manage a crisis, go global, launch products, and use digital media imaginatively to make your business or nonprofit compelling — from software to sports, entertainment to energy.
What's PR got?
- Options: You'll learn about consumer PR and many other vital areas of PR activity like crisis communication, issues management, media relations, community relations, public affairs PR, publicity for celebrities, and digital PR.
- Growth: PR is rapidly expanding, along with the digital media it uses. The U.S. Bureau of Labor Statistics projects public relations employment to grow 21 percent from 2010-20, faster than the average for all occupations.
- Choice: Our PR track IDCC majors pursue PR, social media and marcomms careers, with a lot of the vital digital, social media knowledge that comes with the IDCC major.
And information design?
- Creativity: Information design, also known as Usability or User Experience (UX for short), is about the imaginative use of words, graphics and other images to help a business or other organization connect with the people who matter to it. Its tools are social and digital media, the internet and many other technologies.
- Rapid growth: Information design/UX is a dynamic sector of the economy, and starting salaries reflect the demand.
Here's a TED talk and transcript about the beauty of visualizing data:
Good website design connects a business with the needs of its target audiences. It's about communication, not coding, and it's an Information Age essential. FYI — some simple suggestions from someone in the business:
Creative Industries Degree
Creative Industries is the perfect Bachelor of Science major for careers where business meets the arts and sciences.
Creative industries are a major driver of global growth. To succeed in this rewarding arena, you need mastery of vital advocacy and visibility tools, so creative works can “break through the clutter” to reach intended audiences.
Creative Industries majors learn how historical and technological changes drive demand for new culture, and dissect how innovators build content, platforms, or services for market success. Our courses introduce you to the specialized techniques creative industries need in film, music, mobile gaming, television, advertising, user interface design, packaging, promotion, information architecture, and sports or entertainment public relations.
This highly interactive major offers flexibility and customization — a hallmark of all successful creative industries. A variety of offerings and open elective slots help you tailor your academic experience to your interests and your future.
Business ICT Concentration
Offered in collaboration with the Information and Process Management Department, the Business ICT concentration helps students interested in managing business technology develop communication skills — which are in demand by top employers.