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Faculty Profiles

William J. Buchholz
wbuchholz@bentley.edu          website
LAC 265A
781/891-2216
Professor of Info Design and Corporate Comm
Chairman, Information Design and Corporate Communication (IDCC)

PhD, University of Illinois, 1976

Research Interests:

Modular information design, effective Web interfaces, accessibility issues, information architecture

The Semantic Web, ontology creation, semantic ambiguity, and metadata initiatives (RDF, PRISM, etc.)

User-centered Web design, with a technical focus on HTML, XHTML, DHTML, CSS, and XML

Content Management Systems (CMSs) and portals

Search and navigation via Web interfaces

Gerontechnology and information interface issues

Practice/Consulting Interests:

Web design

Information architecture

Document design

Content development

Teaching Interests:

Web design

Information architecture

Document design

Content development

Business and professional presentations

Ontologies (Web Ontology Language), metadata (RDF, PRISM, Dublin Core)

William J Buchholz
Selected Publications and presentations:

Journal articles
Buchholz, William J. "Deciphering Professional Codes of Ethics," IEEE (Institute of Electrical and Electronics Engineers) Transactions on Professional Communication, vol. 32, no. 2, 62-68, 1989.

Buchholz, William J. "The Boston Study: Analysis of a Major Metropolitan Business and Technical Communication Market," Journal of Business and Technical Communication (JBTC), vol. 3, no. 1, 5-35, 1989.

Buchholz, William J. "Review Essay: Communication in Business and Industry," The Journal of Business Communication, vol. 21, no. 3, 41-43, 1984.

Books
Buchholz, William J., ed, Cummins, Walter, ed, Cross, Mary, ed. New Corporate Relationships. Proceedings of the Fourth Conference on Corporate Communication, Fairleigh Dickinson University, Madison, NJ, 1991.

Buchholz, William J., ed, Cummins, Walter, ed, Cross, Mary, ed. Global Communications: Applying Resources Strategically. Proceedings of the Third Conference on Corporate Communications, Fairleigh Dickinson University, Madison, NJ, 1990.

Buchholz, William J., ed, Cummins, Walter, ed, Cross, Mary, ed. The Challenge of Change: Managing Communications and Building Corporate Image in the 1990s. Proceedings of the Second Conference on Corporate Communication, Fairleigh Dickinson University, Madison, NJ, 1989.

Buchholz, William J., editor and contributor. Communication Training and Consulting in Business, Industry, and Government, Association for Business Communication (ABC), University of Illinois, Urbana-Champaign, 1983.

Book chapters
Buchholz, William J. "Ontology," in Encyclopedia of Knowledge Management, 2nd ed, pages forthcoming, Idea Group Publishing, Hershey, PA, 2009

Buchholz, William J. "Chapter 7.12 Ontology," in Knowledge Management: Concepts, Methodologies, Tools, and Applications, pages 3058-3069, Information Science Reference, New York, Hershey, 2007

Buchholz, William J. "Ontology," in Encyclopedia of Knowledge Management, pages 694-702, Idea Group INC, Hershey, PA, 2006

Buchholz, William J. "Writing in Business and Manufacturing," in The Practice of Technical and Scientific Communication: Writing in Professional Contexts, pages 1-36, 292-294, Ablex Publishing Corporation, Stamford, CT, 1998

Buchholz, William J. "Truth and Taste: Revisiting High Ethical Standards for Communicators," in Corporate Communication: Theory and Practice (SUNY Series, Human Communication Processes), pages 65-90, State University of New York (SUNY) Press, Albany, 1994

Conference papers
Buchholz, William J. "A Vexing Conundrum: Bribery and Public Relations," in Conference on Corporate Communication, V1-V20, May 1989.

Buchholz, William J. "The Business Communication Professional: Reality or Myth," in Global Implications for Business Communications: Theory, Technology, and Practice, 279-293, May 1988.

Buchholz, William J. "Preparing for the Next Decade: Toward Redefining the Field of Business Communication," in The New, the Tried and True, and the Unusual, 47-61, October 1987.

Professional presentations
William Gribbons, William Buchholz. "Accessibility for Lower Literacy Populations," to the Human Factors and Ergonomics Society, New Orleans, September 2004.

William Gribbons, William Buchholz. "Accessibility for Lower Literacy Populations," to the Human Factors and Ergonomics Society, New Orleans, September 2004.

Professional Memberships:
Boston IA (Information Architecture)

Honors and Awards:
2008, Who's Who in America, 54th-62nd eds.

Scholarly Work in Progress:
Knowledge-based Web Navigation Systems.
Reviewing research literature on depth and breadth of Web site navigation systems, site maps, and other access media, as these structures affect Web site navigation effectiveness, especially for elderly and lower literacy populations. This work might be a precursor to a future study performed on these populations using our facilities in the DUC.

RDF Graphs, SPARQL, and Web 2.0: The Semantic Web comes of Age.
I have received a summer grant, 2008, to review comprehensively the research literature to date on SPARQL, RDF, and their potential relationship to AJAX (Asynchronous JavaScript and XML) applications. After this comprehensive review, I hope to write a paper and use cases and design SPARQL queries and AJAX demonstrations.

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Major teaching and research interests include the World Wide Web, information design, information architecture, interface design, knowledge management, and content management. Currently researching the application of XML (DTDs, Schema, XSLT), XHTML, and metadata schemas such as RDF (Semantic Web) and the Dublin Core Metadata Initiative. Has published in The Journal of Business Communication; IEEE Transactions on Professional Communication; The Journal of Business and Technical Communication; Corporate Communications: Theory and Practice; Communication Training and Consulting in Business, Industry and Government, and The Practice of Technical and Scientific Communication. Active in consulting and training nationally for over 25 years; clients range from engineering corporations to nuclear utilities, federal government agencies, and Fortune 500 firms.