Faculty Profiles

Journal articles
Bettany, Shona, Dobscha, Susan, O'Malley, Lisa, Prothero, Andrea. "Moving Beyond Binary Opposition: Exploring the Tapestry of Gender in Consumer Research and Marketing," Marketing Theory, vol. 10, no. 1, 2010.

Susan Dobscha, The VOICE Group. "Buying into Motherhood? Consumption Ambivalence and Liminality in Transitional Phases," Consumption, Markets, and Culture, 2009.

Andrea Prothero, Pierre McDonagh, Susan Dobscha. "Is Green the New Black? Reflections on a Green Commodity Discourse," Journal of Macromarketing, 2009.

Susan Dobscha, The VOICE Groiup. "Markets, Motherhood and Apple Pie: Does Marketing Feed Mothers' Consumer Vulnerability?," Journal of Macromarketing, 2009.

The VOICE Group. "Reflections on Collaboration in Interpretive Consumer Research," Qualitative Market Research: An International Journal, vol. 11, no. 2, 147-165, 2008.

Dobscha, Susan. "Does My Bump Look Big in This? -- Commentary," Advertising and Society Review, vol. 7, no. 4, 2006.

Dobscha, Susan. "The Changing Image of Women in American Society: What Do Pregnant Women Represent in Advertising?," Advertising and Society Review, vol. 7, no. 3, 2006.

Susan Dobscha. "The Road to Motherhood -- Commentary," Advertising and Society Review, vol. 7, no. 3, 2006.

Dobscha, Susan, Ozanne, Julie. "An Ecofeminist Analysis of Environmentally Sensitive Women: Qualitative Findings on the Emancipatory Potential of an Ecological Life," Journal of Public Policy and Marketing, vol. 20, no. 2, 2001.

Fournier, Susan, Dobscha, Susan, Mick, David Glen. "Preventing the Premature Death of Relationship Marketing," Harvard Business Review, vol. 76, no. 1, 42-51, 1998.

Dobscha, Susan, Foxman, Ellen. "Rethinking the Principles of Marketing Course: Focus on Exchange," Marketing Education Review, vol. 8, no. 1, 47-57, 1998.

Book chapters
Pierre McDonagh, Andrea Prothero, Susan Dobscha. "Sustainable Consumption: Transformative Powers of Environmental Citizenship," in Transformative Consumer Research for Personal and Collective Well-Being, pages 40, Routledge, New York, NY, 2011

Dobscha, Susan, Ozanne, Julie. "Marketing Divided Selves: Healing the Women/Nature Separation," in Marketing and Feminism: Current Issues and Research, Routledge Press, London, 2000

Book reviews
Dobscha, Susan. Review of Researching Culture: Qualitative Method and Cultural Studies by Alasuutari, Pertti. for Journal of Marketing Research, vol. 34, no. May, 303-305, 1997.

Dobscha, Susan. Review of Gender Issues in Consumer Behavior by Costa, Janeen Arnold. for Journal of Marketing Research, vol. 32, no. August, 379-380, 1995.

Conference papers
The VOICE Group. "Mothers' Perceptions of Fathers' Involvement in Baby Preparedness," in Association of Consumer Research, October 2008.

The VOICE Group. "Challenges of Multiplicty in Interpretive Consumer Research: Multiple Members, Multiple Worldviews, Multiple Locations -- One Research Project?," in Interpretive Consumer Research Workshpe, April 2007.

Davies, Andrea, Dobscha, Susan, Geiger, Susi, O'Donohoe, Stephanie, O'Malley, Lisa, Prothero, Andrea. "The Making of a Mother: What Role Does Consumption Play in Mothering Experiences and Identities?," in European Marketing Academy Conference, May 2006.

Davies, Andrea, Dobscha, Susan, Geiger, Susi, O'Donohoe, Stephanie, O'Malley, Lisa, Prothero, Andrea. "What Role Does Consumption Play in the Motherhood Identity? Exploring the Motherhood Institution, Motherhood Ideals, and Mothering Experience," in Macromarketing Conference, June 2006.

Dobscha, Susan. "The Gendering of Public Technology Spaces: A Feminist Analysis of a Public Internet Center," in Association for Consumer Research, October 2003.

Dobscha, Susan, Foxman, Ellen. "Gendered Communication: Textual Analysis of Letters Written to Filene's Basement," in Gender, Marketing, and Consumer Behavior, June 2000.

Aylesworth, Andy, Chapman, Ken, Dobscha, Susan. "Animal Companions and Marketing: Dogs are More than Just a Cell in the BCG Matrix!," in Association for Consumer Research, October 1999.

Ritson, Mark, Dobscha, Susan. "Marketing Heretics: Resistance Is/Is Not Futile," in Association For Consumer Research, October 1999.

Dobscha, Susan. "The Lived Experience of Consumer Rebellion Against Marketing," in Association for Consumer Research, 91-97, October 1998.

Dobscha, Susan, Foxman, Ellen. "Women and Wedding Gowns: Exploring a Discount Shopping Experience," in Gender, Marketing, and Consumer Behavior, 131-141, June 1998.

Foxman, Ellen, Dobscha, Susan. "The Filene's Basement Bridal Sale: A Content Analysis of Store-Authored and Media-Authored Communications about a Retail Event," in Conference of the Academy of Marketing Science, 321-326, June 1997.

Foxman, Ellen, Dobscha, Susan. "Teaching Principles of Marketing from a Multicultural Perspective: A Proposed Exchange Framework," in Multicultural Marketing Conference, 214-215, February 1996.

Dobscha, Susan, John T. Mentzer, James E. Littlefield. "Do External Factors Play an Antecedent Role to Market Orientation?," in Conference of the Academy of Marketing Science, 333-337, June 1994.

Dobscha, Susan. "Women and the Environment: Applying Ecofeminism to Environmentally-Related Consumption," in Association for Consumer Research, 36-40, October 1993.

Professional presentations
The VOICE Group. "Buying Into Motherhood? Consumption Ambivalence and Liminality in Transitional Phases," to the Consumer Culture Theory Conference, Boston, MA, June 2008.

The VOICE Group. "Guiding, Chiding, Providing: Consumption and the Social Networks of Expectant Mothers," to the European Association of Consumer Research, Milan, IT, July 2008.

Dobscha, Susan, Sorenson, Elin. "Hall of Mirrors: Methodological Choices for Mothers Researching Mothers," to the Gender, Marketing and Consumer Behavior Conference, Edinburgh, Scotland, July 2006.

Dobscha, Susan. "The Feminist's Wedding: Oxymoronic or Just Moronic," to the Association for Consumer Research, Toronto, Canada, October 2003.

Dobscha, Susan. "The Gendering of Public Technology Spaces: A Feminist Analysis of a Public Internet Center," to the Association of Consumer Research, Toronto, Canada, October 2003.

Dobscha, Susan. "The Analysis of Gender in Techno-Consumption," to the The Association for Consumer Research, Atlanta, GA, October 2002.

Dobscha, Susan, Foxman, Ellen. "Gendered Communication: Textual Analysis of Letters Written to Filene's Basement," to the Gender, Marketing, and Consumer Behavior Conference, Chicago, IL, July 2000.

Dobscha, Susan. "The Three Faces of E-Commerce: Analyzing an Online Shopper's Diary," to the Association for Consumer Research, Salt Lake City, UT, October 2000.

Aylesworth, Andrew, Chapman, Kenneth, Dobscha, Susan. "Animal Companions and Marketing: Dogs are More than just a Cell in the BCG Matrix!," to the Association for Consumer Research, Montreal, CA, October 1998.

Dobscha, Susan. "Marketing Heretics: Resistance is/is not Futile," to the Association For Consumer Research, Montreal, CA, October 1998.

Dobscha, Susan. "Women and Wedding Gowns: Exploring A Discount Shopping Experience," to the Gender, Marketing, and Consumer Behavior, San Francisco, CA, July 1998.

Dobscha, Susan. "Elucidating the Women-Nature Link," to the Academy of Management Conference, Boston, MA, August 1997.

Dobscha, Susan. "The Lived Experience of Consumer Rebellion Against Marketing," to the Association for Consumer Research, Denver, CO, October 1995.

Dobscha, Susan. "Teaching Principles of Marketing from a Multicultural Perspective: A Proposed Exchange Framework," to the Multicultural Marketing Conference, Virginia Beach, VA, March 1996.

Dobscha, Susan, Petkus, Ed. "Deep, Dark Green: An In-Depth Look at Environmentally-Sensitive Consumers' Participation in Environmental Organizations," to the Association for Consumer Research, Nashville, TN, October 1995.

Dobscha, Susan. "Do External Factors Play an Antecedent Role to Market Orientation?," to the Academy of Marketing Science, Nashville, TN, July 1994.

Dobscha, Susan. "Paid vs. Unpaid Labor: A Feminist Analysis of Women's Participation in Environmentally-Related Consumption," to the Association For Consumer Research, Vancouver, Canada, June 1993.

Dobsch, Susan. "Ecofeminism: Principles and Practices for Researchers," to the Women in World Development, Blacksburg, VA, May 1993.

Other
Davies, Andrea, Dobscha, Susan, Geiger, Susi, O'Donohoe, Stephanie, O'Malley, Lisa, Prothero, Andrea. "Gucci, Gucci, Gucci: Motherhood and Marketing in the 21st Century". This was published as a working paper

Dobscha, Susan. "Introducing Gender into the Analysis of Techno-Consumption".

Dobscha, Susan. "Paid vs. Unpaid Labor: A Feminist Analysis of Women's Participation in Environmentally-Related Consumption".

Professional Memberships:
Association for Consumer Research

Scholarly Work in Progress:
Buying into Motherhood: Consumption, Ambivalence, and Liminality in Transitional Phases.

Markets, Motherhood and Apple Pie: Does Marketing Feed New Mothers' Consumer Vulnerability?.

Women on a Quest: Heroes and Transformation in the Hunt for a Bargain Bridal Gown.

Other Activities:
Co-Chair, 9th ACR Conference on Gender, Marketing, and Consumer Behavior

Reviewer, Journal of Consumer Research

Reviewer, Journal of Consumer Research

Interviewed for Documentary on Filene's Basement, August, 2006

Attendee, BloggerCon II, October.

Filene's Basement Research cited in the Baltimore Sun, July 2004.

Attendee, BloggerCon I,October.

Chair, Special Session, Chair, Special Session, "The Gendered Nature of the Evolving Technoscape: Evaluating Identity, Representation, and Locality," Association of Consumer Research, Toronto, CA.

Filene Basement Bridal Event research cited in the German press (German equivalent of AP), October

Chair, Special Session, "The Analysis of Gender in Techno-Consumption," Association of Consumer Research Conference, Atlanta, GA.

Master of Ceremonies, "Heretical Consumer Research Conference," Salt Lake City, UT.

Invited Panel Member, "Perspectives of the Job Market from Professors in the Field of Marketing," American Marketing Association Winter Educator's Conference, St. Petersburg, FL, 1999.

Invited Panel Member, "Women in Marketing Academia," American Marketing Association Winter Educator's Conference, Saint Petersburg, FL, 1999.

Discussant, "Ecological Consumption", American Marketing Association Winter Educator's Conference, Austin, TX.

Filene's Basement Bridal Event research cited in Brainerd Daily Dispatch, July 19th.

Filene's Basement Bridal Event research cited in the Boston Herald, July 24th

Filene's Basement Bridal Event research cited in the Hartford Courant, July 11th.

Filene's Basement Bridal Event research in WHERE Magazine, October

Invited Panel Member, "Perspectives of the Job Market from Professors in the Field of Marketing," American Marketing Association Winter Educator's Conference, Austin, TX.

Invited Panel Member, "Perspectives of the Job Market from Professors in the Field of Marketing," American Marketing Association Winter Educator's Conference, Austin, TX.

Recipient, Outstanding Competitive Paper Reviewer Award, Association for Consumer Research Conference.

Relationship Marketing research cited in CMP TechWeb.

Relationship Marketing research cited in Direct Magazine.

Relationship Marketing research cited in Direct Marketing Rollout

Relationship Marketing research cited in Financial Times.

Chair, Special Session, Public Policy and Marketing Conference, Boston, MA.

Discussant, "Consumption and Subcultures," Advances in Consumer Research, Denver, CO.

Filene's Basement Bridal Event research cited in the Boston Globe, May 20th.

Filene's Basement Bridal Event research cited in the New York Times, May.

Filene's Basement research discussed on CBS show, 48 Hours

Filene's Basement research discussed on NBC Nightly News.

Interviewed about Filene's Basement research on Good Morning America, November 13th.

Organizer, Roundtable on Gender and Consumer Behavior, Advances in Consumer Research Conference.

Participant, Roundtable on Qualitative Data Analysis, Advances in Consumer Research Conference.

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