Faculty Profiles

Journal articles
Weinberg, Bruce D, Lenita Davis, Paul D. Berger. "Responding to the Sting of Negative Feedback in Online Auctions," Applied Economics Research Bulletin, 2009.

Hanna, Richard C, Cathleen M. Collins, Paul D. Berger, Bruce D. Weinberg. "Optimal Quota/Bonus Plans, With Explicit Consideration of the Trade-off Between Salesperson Effort and Leisure Time," Advances in Management, vol. 1, no. 1, 6-35, 2008.

Parise, Salvatore, Patricia J. Guinan, Bruce D. Weinberg. "The Secrets of Marketing in a Web 2.0 World," Wall Street Journal (in collaboration with Sloan Management Review), vol. 252, no. 141, R4, 2008.

Paul D. Berger, Richard C. Hanna, Scott D. Swain, Bruce D. Weinberg. "Great Potential Benefits of Vertical Cooperative Advertising," Advertising Express, vol. 7, no. 2(February), 7-11, 2007.

Bruce D. Weinberg, Salvatore Parise, Patricia J. Guinan. "Multichannel marketing: Mindset and program development," Business Horizons, vol. 50, no. 5 (September-October), 385-394, 2007.

Paul D.Berger, Jegoo Lee, Bruce D. Weinberg. "Optimal Cooperative Advertising Integration Strategy for Organizations Adding a Direct Online Channel," Journal of the Operational Research Society, vol. 57, no. 8, 920-927, 2006.

Bruce D. Weinberg, Christine B. Williams. "The 2004 US Presidential campaign: Impact of hybrid offline & online 'meetup' communities," Journal of Direct, Data and Digital Marketing Practice, vol. 8, no. 1 (July), 46-57, 2006.

Stephen Tipps, Paul D. Berger, Bruce D. Weinberg. "The Effect of Media Involvement on Print Advertising Effectiveness," Journal of Promotional Management, vol. 12, no. 2, 53-75, 2006.

Richard C. Hanna, Bruce D. Weinberg, Rajiv Dant, Paul D. Berger. "Do Internet-based Surveys Increase Personal Self-Disclosure?," The Journal of Database Marketing & Customer Strategy Management, vol. 12, no. 4, 342-356, 2005.

Ajit Kambil, Arnold Kamis, Marios Kouforis, Bruce D. Weinberg. "E-Marketing Is Getting Ambitious: Digging Deeper and Reaching Higher by Refining Our Assumptions," e-Service Journal, vol. 3, no. 3, 1-4. 103-106, 2005.

Bruce D. Weinberg, Lenita Davis. "Exploring the WOW in Online Auction Feedback," Journal of Business Research, vol. 58, no. 11(November), 1609-1621, 2005.

Susan Adams, Bruce D. Weinberg, Jaci Jarrett Masztal, Diane Salamon. "This Time It's Personal: Employee Online-Shopping at Work," Interactive Marketing, vol. 6, no. 4(April), 326-336, 2005.

Bruce D. Weinberg, Paul D. Berger, Richard C. Hanna. "A Diagnostic Tool For Assessing The Relative Importance Of Information In Impression Formation: Application In Order Effects," Marketing Letters, vol. 15, no. 2-3, 113-128, 2004.

Bruce D. Weinberg, Paul D. Berger, Richard C. Hanna. "A Belief-Updating Process for Minimizing Waiting Time in Multiple Waiting-Time Events: Application in Website Design," Journal of Interactive Marketing, vol. 17, no. 4, 24-37, 2003.

Paul D. Berger, Bruce D. Weinberg, Richard C. Hanna. "Customer Lifetime Value Determination and Strategic Implications for a Cruise-Ship Company," The Journal of Database Marketing & Customer Strategy Management, vol. 11, no. 1, 40-52, 2003.

Bruce D. Weinberg. "Don't Keep Your Customers Waiting at the (Virtual) Front Door," Journal of Interactive Marketing, vol. 14, no. 1 (Winter), 30-39, 2000.

Glen L. Urban, John R. Hauser, William J. Qualls, Bruce D. Weinberg, Jonathan D. Bohlmann, Roberta A. Chicos. "Information Acceleration: Validation And Lessons From The Field," Journal of Marketing Research, vol. 61, no. 1 (February), 143-153, 1997.

(Best Paper Award, Journal of Marketing), Glen L. Urban, Bruce D. Weinberg, John R. Hauser. "Premarket Forecasting of Really-New Products," Journal of Marketing, vol. 60, no. 1 (January), 47-60, 1996.

John R. Hauser, Glen L. Urban, Bruce D. Weinberg. "How Consumers Allocate their Time When Searching for Information," Journal of Marketing Research, vol. 30, no. 4 (November), 452-466, 1993.

Glen L. Urban, John S. Hulland, Bruce D. Weinberg. "Premarket Forecasting for New Consumer Durable Goods: Modeling, Categorization, Elimination, and Consideration Phenome," Journal of Marketing, vol. 57, no. 2 (April), 47-63, 1993.

Book chapters
Bruce D. Weinberg, Craig Thompson. "Customer Information Systems: Leveraging Customer Information Through Internet Technology," in Internet Marketing: Building Advantage in a Networked Economy, pages 627-680, McGraw-Hill/Irwin, New York, 2004

Bruce D. Weinberg, Terry Madonia, Judy Cavalieri. "Personalization in the Wireless World," in The Power of One - Leverage Value From Personalization Technologies, pages 58-81, eBRC Press at Pennsylvania State University, Victoria, Canada, 2003

Conference papers
Christine Williams, Bruce D. Weinberg, Jesse Gordon. "When Online and Offline Politics 'Meetup:' An Examination of the Phenomenon, Presidential Campaign and its Citizen Activists," in American Political Science Association Annual Conference, September 2004.

Bruce D. Weinberg. "Research In Exploring The Online Consumer Experience," in Association for Consumer Research Annual Conference, 227-232, 2001.

Bruce D. Weinberg. "The Three Faces of E, commerce: Insight into Online Consumer Behavior Through the Interpretation of an Internet Consumer's Experiences," in Association for Consumer Research Annual Conference, 218-221, 2001.

Bruce D. Weinberg. "Immersed In Shopping Online: Lessons From The Screen," in Internet Research 1.0, October 2000.

Bruce D. Weinberg. "Roles for Research and Models in Improving New Product Development," in Marketing Science Institute, Summary Report No. 90-120, December 1990.

Bruce D. Weinberg. "Building an Information Strategy for Scanner Data," in Marketing Science Institute, Summary Report No. 89-121, December 1989.

Professional presentations
Christine B. Williams, Bruce D. Weinberg, Jesse Gordon. "Bentley College National Presidential Meetup Survey," to the 11th Politics Online Conference, The George Washington University, March 2004.

Bruce D. Weinberg, Lenita Davis. "Exploring The WOW In Online Auction Feedback," to the Sixth Retailing Seminar of the Society of Marketing Advances, New Orleans, LA, November 2003.

Bruce D. Weinberg, Paul D. Berger, Richard C. Hanna. "New Perspectives on Order Effects," to the Marketing Science Annual Conference, University of Maryland, June 2003.

Christine Williams, Bruce D. Weinberg, Jesse Gordon. "When Online and Offline Politics 'Meetup:' An Examination of the Phenomenon, Presidential Campaign and its Citizen Activists," to the Annual Meeting of the American Political Science Association, Chicago, IL, September 2004.

Bruce D. Weinberg, Lenita Davis. "A Different Kind of Store: Online Auctions," to the Society For Marketing Advances 2002 Annual Conference, Tampa, Florida, November 2002.

Bruce D. Weinberg. "A Professor's Online Shopping Diary: Twelve Important Lessons About The Online Consumer Experience," to the Harvard Medical School CyberPsychology Colloquium, Newton, MA, May 2002.

Bruce D. Weinberg. "Leveraging New Technology To Enhance The Consumer Experience and Loyalty," to the Emerging Communications Technology and Your Business Conferece, Burlington, MA, May 2002.

Bruce D. Weinberg. "10 Best and Worst Websites from a Consumer's Point of View: Reducing Website, Transaction and Relationship Abandonment," to the Directors and Senior Management at AT&T Wireless, Remote via Internet from Waltham, MA, December 2001.

Bruce D. Weinberg. "10 Best and Worst Websites from a Consumer's Point of View: Reducing Website, Transaction and Relationship Abandonment (sponsored by IBM and Chordiant)," to the Global Webcast to Senior Executives, Remote from Boston, MA, October 2001.

Bruce D. Weinberg. "Consumers are more than clickstreams," to the Faculty Colloquium Series at Bentley College, Waltham, MA, May 2001.

Bruce D. Weinberg. "How to Engage the Online Consumer (keynote)," to the How to Dot-Com, Association of Women in Communication Conference, Kansas City, MO, February 2001.

Bruce D. Weinberg. "Principles for Understanding Customer Buyer Behavior in Mobile/Wireless Environments," to the Global Webcast to Senior Executives (sponsored by Netmorf), Remote from Boston, MA, March 2001.

Bruce D. Weinberg. "Utilizing the Internet in the Learning Experience," to the PhD Project and Doctoral Students at American Marketing Association Summer Educator's Conference, Washington, DC, August 2001.

Bruce D. Weinberg. "A CyberTour with 'The Netty Professor' (Inc Magazine, Inc.com)," to the Inc Magazine and Inc.com, Remote from Charlestown, MA, November 2000.

Glen L. Urban, Fareena Sultan, Bruce D. Weinberg. "A Trust-based Index for Evaluating Websites," to the Marketing Science Annual Conference, University of California, Los Angeles, June 2000.

Bruce D. Weinberg. "Criteria for Successful Online Retailing (Inc Magazine, Inc.com)," to the Redband Audio Network, remote from Charlestown, MA, December 2000.

Bruce D. Weinberg. "Embracing the Internet to Advance Teaching, Research and Practice," to the American Marketing Association Sheth Foundation Doctoral Consortium, Ivey School of Business, University of Western Ontario, August 2000.

Bruce D. Weinberg. "Immersed In Shopping Online: Lessons From The Screen," to the Internet Research 1.0 Conferebce, University of Kansas, September 2000.

Bruce D. Weinberg. "Research In Exploring The Online Consumer Experience," to the Association of Consumer Research Annual Conference, Salt Lake City, UT, October 2000.

Bruce D. Weinberg. "The Online Consumer Experience (keynote)," to the Millennium Group, Accenture (Cheif executives and senior managers of Fortune 100), Cambridge, MA, December 2000.

Bruce D. Weinberg. "The Three Faces of E, commerce: Insights into Online Consumer Behavior Through the Interpretation of an Internet Consumer's Experiences," to the Association of Consumer Research Annual Conference, Salt Lake City, UT, October 2000.

Bruce D. Weinberg. "Concurrent Engineering," to the Manufacturing In The Next Millennium, J.L. Kellogg-McCormick School of Engineering MMM Conference, Evanston, IL, April 1999.

Bruce D. Weinberg. "Exactly How Far an Impression Goes, and When it Goes Furthest in Conditions Where Consumers Encode Information Using an Estimation Process," to the Kellogg Graduate School of Management, Northwestern U., Quantitative Marketing Seminar Series, Evanston, IL, May 1999.

Bruce D. Weinberg. "Information Acceleration Methodology for Preproduction Forecasting," to the Ivey School of Business, University of Western Ontario Research Colloquium Seminar Series, University of Western Ontario, March 1999.

Bruce D. Weinberg, Paul D. Berger. "Using an Anchoring-and-Adjustment Approach to Minimize Perceptions of Waiting Time in Multiple Waiting-Time Events: Application in Website Design," to the Marketing Science Annual Conference, Syracuse University, May 1999.

Bruce D. Weinberg. "Small Business Marketing Basics For The Year 2000 And Beyond (keynote)," to the Bank Mayo Foundation Small Business Conference, Buenos Aires, Argentina, September 1998.

Bruce D. Weinberg. "The Effects Of Waiting Time On Website Utilization," to the WebNet 97 - World Conference of the WWW, Internet & Intranet, Toronto, Canada, November 1997.

Bruce D. Weinberg. "Optimizing Marketing Decisions Under Conditions Of Multiple Waiting Time Occurences: Model And Application To Disseminating Information On The World Wide Web," to the URI, CBA,Research Institute for Telecommunications and Information Marketing Research Seminar Series, University of Rhode Island, College of Business, April 1997.

Bruce D. Weinberg. "Interactive Marketing in Cyberspace: Optimal Communication," to the Boston University Marketing Seminar Series, Boston University, April 1995.

Glen L. Urban, John R. Hauser, William J. Qualls, Bruce D. Weinberg, Jonathan D. Bohlmann, Roberta A. Chicos. "Validation And Lessons From The Field -- Application Of Information Acceleration," to the Journal of Marketing Research, MSI, UT Austin Innovation in New Product Development Conference, Wharton School, University of Pennsylvania, May 1995.

Bruce D. Weinberg. "Pre-Production Forecasting: An Information Acceleration Based Methodology," to the Forecasting and Pricing for New Products and New Markets Conference, Cambridge, MA, September 1993.

Glen L. Urban, Bruce D. Weinberg, John R. Hauser. "Information Acceleration and Pre-production Forecasting of Electric Autos," to the Marketing Science Annual Conference, London, England, July 1992.

Bruce D. Weinberg, Glen L. Urban, John R. Hauser. "Information Acceleration: Theory And Research Opportunities," to the Marketing Science Annual Conference, London, England, July 1992.

Glen L. Urban, John R. Hauser, Bruce D. Weinberg. "Information Acceleration," to the Marketing Science Annual Conference, University of Delaware, March 1991.

John R. Hauser, Glen L. Urban, Bruce D. Weinberg. "Time Flies When You're Having Fun: How Consumers Allocate Their Time When Evaluating Products," to the Marketing Science Annual Conference, University of Delaware, March 1991.

Glen L. Urban, John S. Hulland, Bruce D. Weinberg. "Modeling Categorization, Elimination and Consideration for New Product Forecasting," to the Marketing Science Annual Conference, Duke University, March 1989.

Other
Bruce D. Weinberg. "Customer Service Online: Do It Or Lose 'em (appeared in MBA Bullet Point, February 15-28 edition)".

Bruce D. Weinberg. "Getting to Know Your Online Customer (appeared in MBA Bullet Point, November 16-29 issue)".

Bruce D. Weinberg. "Principles of Successful Internet Communications and Promotions (presentation and ran class session, Boston College, Carroll School of Management Graduate Communications and Promotions course)".

Bruce D. Weinberg. "The Internet Shopping 24/7 Project and Perspectives on Ecommerce (presentation to graduate ecommerce class at Simmons College Graduate School of Management)".

Bruce D. Weinberg. "The Internet Shopping 24/7 Project and Perspectives on Ecommerce (presentation to graduate ecommerce class at Simmons College Graduate School of Management)".

Bruce D. Weinberg, Jonathan Hibbard. "The New Internet Consumer (appeared in MBA Bullet Point, April 11-24 issue)".

Bruce D. Weinberg, Jonathan Hibbard. "Virtual Lemonade Stands: The Emerging Internet Consumer-Entrepreneur (appeared in The Manager, 1 (Spring), 23-24)".

Bruce D. Weinberg. "Click and Drive, The Emerging AutoNet Industry (appeared in The Manager (Fall), 23-24)".

Bruce D. Weinberg. "Information Acceleration Methodology for Preproduction Forecasting (presentation to Yale School of Management Product Planning Graduate Course)".

Bruce D. Weinberg. "Premarket Forecasting for Really-New Products and Information Acceleration(presentation to Yale School of Management Product Planning Graduate Course)".

Bruce D. Weinberg. "Premarket Forecasting for Really-New Products and Information Acceleration(presentation to Yale School of Management Product Planning Graduate Course)".

Honors and Awards:
2002, Monitor MarketSpace Research Fellow

2000, AMA-Sheth Foundation Doctoral Consortium Faculty Member

2000, On Magazine's "On People" of Communication

1997, Journal of Marketing MSI/H. Paul Root (Best Paper) Award

1996, (Boston University School of Management) Broderick Prize for Teaching Excellence

1995, Honorary Member, AEP

1990, American Marketing Association Doctoral Consortium (student) Fellow

1986, Sloan Fellowship (Massachusetts Institute of Technology)

Other Activities:
Co-Chair, Electronic Marketing Minitrack, Hawaii International Conference on System Sciences (HICSS) 2005-present

Chair, E-business and Marketing Track, Northeast Decision Sciences Institute Annual Conference

Featured in media such as The Wall Street Journal, Inc. Magazine (The Netty Professor), The Chronicle of Higher Education, Datateknik 3.0, Ericsson's On Magazine (one of the On People of 2000), Boston Phoenix

Quoted or appeared in media such as New York Times, New York Daily News, Boston Globe, Los Angeles TImes, Kansas City Star, Florida Today, St. Louis Dispatch, Ecommerce Times, Investor's Business Daily, Associated Press, Fortune Small Business, Business 2.0, Entrepreneur Magazine, ZDNet's eWeek, WCVB, CBS, PBS, NPR

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