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Why Rankings Matter

Bloomberg Business Week: The Best Undergraduate Business Programs


Why do these rankings matter?

  • Rankings can influence Bentley’s reputation among prospective students/parents and business decision makers – and can also impact the value of the Bentley degree for new graduates. 
  • If a business school is not included in the rankings, their reputation can suffer among key groups, including employers. 
  • Bentley supports just a few of the popular, well-regarded rankings that are published:  U.S. News & World Report, Princeton Review and Bloomberg Businessweek. 

How is the student survey conducted?

  • Online. Using e-mail addresses supplied by the schools, Bloomberg Businessweek and Cambria Consulting contact students and direct them to a site where they complete the survey.
  • The survey consists of approx. 50 questions that ask students to rate their programs on teaching quality, career services, alumni network, and recruiting efforts, etc.

When does each of the surveys get distributed? How long are they available for completion?

  • The student survey is distributed in early November to senior business majors only; it remains live for approximately three months.
  • The email you should have received is from BusinessWeek Survey at The subject line is “BusinessWeek's 2014 Undergraduate Business Project.”

  • If you can’t find it go to  Click on 'recover password'.  Enter your school email address as your username, and your password will be emailed to you.

Do the schools have any input into the content of the surveys? Is the student survey ever provided to schools?

  • No. The surveys are prepared by Bloomberg Businessweek. This is necessary to maintain the integrity and independence of the ranking process.

Are schools permitted to communicate with their students about the student survey?

  • Yes, but they cannot coach students on how to answer the survey.
  • Any evidence of coaching will be taken seriously by Bloomberg Businessweek and may be grounds for eliminating a school from the rankings.

What sources of data does Bloomberg Businessweek use to rank programs?

Student survey = 30 % of final ranking
Recruiter survey = 20 % of final ranking
Median starting salaries for graduates = 10 % of final ranking
Number of graduates admitted to Businessweek’s top 35 MBA programs = 10 % of final ranking
Academic quality measure, which includes: SAT/ACT test scores for business majors, full-time faculty-student ratios, average class size, percentage of business majors with internships, number of hours students spend preparing for class each week = 30 % of final ranking