Field Studies

Marketers are increasing their use of field research to gain deeper and more nuanced insights into consumer behavior. The CMT is experienced in organizing in-depth ethnographic and field research studies to discover how and why consumers behave when they are not in front of the researcher.

CMT project examples include:

  • Home visits and recordings to discover how products are used
  • On site product testing
  • Mystery shopping
  • Neighborhood research with foreign language experts
  • Diary studies and personal blogs
  • Interviews
  • Community discussions
  • Hidden camera observations
  • Ideation sessions to develop divergent solutions

Fees available on request.