Find Out Some CMT Stories Covered in Media
2010
WalletPop.com: Higher education has become nearly synonymous with debt. Students will leave school with an education, obviously, but also with a mountain of bills to pay. CMT Director Ian Cross discusses insights gained by a CMT study conducted with Bentley University students for the need of personal finance education. College Finance 101: Learning Money Management in the Classroom. (November 17, 2010)
2009
Boston Globe(South): Senior Lecturer of Marketing and Director of the Center for Marketing Technology Ian Cross and his class are highlighted for the new marketing partnership between Bentley and the Trustees of Reservations aimed at getting young adults behind conservation efforts in Green Partnership with Bentley U. (February 22, 2009)
Boston Globe: Professor of marketing Ian Cross and Bentley senior Country Hurley discuss the new marketing partnership between Bentley and the Trustees of Reservations aimed at getting young adults behind conservation efforts in To Get Gen Y Back to Land? Just Ask Them. (February 15, 2009)
Daily News Tribune: Professor of Marketing Ian Cross and his class are highlighted for a new marketing partnership between Bentley and the Trustees of Reservations in Student in the Market for Fresh Ideas. (January 28,2009)
2008
Boston Globe: The new partnership between the Center for Marketing Technology and Cambridge Focus is announced with comment from CMT Director Ian Cross in Bentley University Partners With Focus-Group Firm. (November 19, 2008)
U.S. News & World Report: Marketing Professor Ian Cross offers advice to job seekers who want to work for environmentally friendly companies in 5 Steps To Finding Out if a Company Is Green. (October 9, 2008)
BizEd: Pierre Berthon, marketing professor, and Ian Cross, Center for Marketing Technology director, are featured for their study which examines the kinds of companies that Generation Y perceives to be 'green' in Want to Attract Gen Y? Be Green. (September 1, 2008)
Canada.com: Director of the Center for Marketing Technology, Ian Cross, offers insight on the recent conflicts between mobile corporations and consumers in New Age of Consumerism. (July 30, 2008) Also appeared on Dose.com, The Province.
National Public Radio: Marketing Professor Pierre Berthon is interviewed about a new survey he conducted, along with Ian Cross, Director of the Center for Marketing Technology, about which brands Generation Y perceives to be the most green in the segment Green Messages Can Confuse Consumers. (May 26, 2008)