Surveys

The CMT is equipped with leading quantitative research tools for survey creation and data analysis. The majority of our e-surveys are created using Qualtrics survey tools. Data analysis is often conducted using the talents of our Marketing Analytics graduate students skilled in the use of SPSS, SAS and Excel.

CMT surveys range in scope from 1,000 recipients to over 100,000 recipients.

Clients enjoy full service Survey capabilities including:

  • Research strategy
  • Research goals
  • Identification of target
  • Acquisition of target addresses
  • Survey creation
  • Survey distribution
  • Data capture and storage
  • Data analysis
  • Report and recommendations
  • Presentation of key findings

Fees are available on request.