Teaching

The CMT is an extraordinary teaching resource that enables our faculty to provide students with hands-on experience with a broad range of new and evolving technological tools for marketing. Marketing faculty at Bentley draw on CMT’s rich resources to teach a highly innovative curriculum. Nearly all marketing courses include at least a few hands-on class sessions at the CMT. The CMT’s expert staff offers mini-classes and workshops on technology tools for graduate and undergraduate students throughout the academic year. These are offered outside the regular class hours in order to save valuable class time for discussion of strategic implications of technology for marketing discipline and practice. The hardware and software resources of the CMT are constantly updated to include the latest technologies. Currently, the CMT features a wide range of application tools including advertising creation, media planning, consumer buying behavior, database marketing, and many more.