The Corporate Immersion program at Bentley helps companies and individuals solve current business problems. We specialize in transforming innovative startup company’s ideas into reality, assist in the search for financing, and provide a marketplace for investment opportunities. The Institute's services are available to Bentley alumni, students, faculty, families, and friends.
Mazda recently faced a challenge: The automaker had created an iPad app designed to improve its customer experience — and ultimately sell cars — but needed to conduct research on its effectiveness. Thanks to a relationship that Joe Shaker ’90, president of Shaker Automotive Group, has with Mazda, the company partnered with Bentley students to tackle the project.