Sperry Top-Sider: Learn how a Corporate Immersion class helped Sperry Top-Sider, a 78-year-old shoe manufacturer, identify a new target consumer, approach that new consumer and become more consumer-focused.
Cynthia Brown, author of Brave Hearts: "I can barely use my toaster, so I knew nothing about Internet marketing. But the students took my project and developed a Web-marketing program. I gave them a lot of material -- all paper and pictures -- and they built a beautiful website. The kids' creativity and energy have been incredible. The Corporate Immersion program saved my life; it's probably the luckiest thing that's ever happened to me."