Pierre Berthon, PhD
Professor, Information Design and Corporate Communication & Marketing
Clifford F. Youse Chair of Marketing & Strategy
A former Bentley Scholar of the Year (2003), Pierre Berthon, PhD, has held academic positions at Columbia University in the U.S., as well as at Henley Management College (University of Reading), Cardiff University and the University of Bath in the U.K. He has also taught or held visiting positions at the Rotterdam School of Management, the Copenhagen Business School, the Norwegian School of Economics and Management, the Cape Town Business School, the University of Cape Town and the Athens Laboratory of Business Administration.
Before joining academia, he worked for Lotus Engineering and Lotus Sports Cars as a development engineer. Berthon has also worked with various organizations, including BP, Shell, Ernst and Young, Price Waterhouse, Colgate Palmolive, The Economist, The Metropolitan Police, Monsanto, Southern Life, Tompson Travel, Desmonds Textiles, Juta Press, Cosmopolitan, Pricewaterhouse Coopers and Oxford University Press.
Berthon's teaching and research focuses on electronic commerce, marketing information processing, organization and strategy, and management decision-making.
Founder, Corporate Immersion Institute
Senior Lecturer, Marketing
Perry Lowe is a specialist in social media and has worked with over twenty companies in his Corporate Immersion classes in the past few years. These include Microsoft, LogMeIn, Groove, SocialVibe, KickApps, GreatPaths, FreeFi Networks, BuyDomains, SportsMates, Napster, Ruckus, SmartWorlds, NameMedia, CareerPath, Avenue 100, and others. Corporate Immersion project courses at the graduate and undergraduate level enable students and industry to jointly solve current business problems. Other recent companies include General Motors, Welch's, HP, Newsweek Magazine, The Federal Reserve Bank of Boston, The Boston Chamber of Commerce, Toshiba, Sony, Mazda, Dunkin Donuts, McLean Hospital, Fidelity Investments, Sperry Top-Sider, U Foods, Trans Lux, and numerous start ups. Lowe's applied research has focused on the use of technology to accelerate learning and he is considered a national authority on Tablet PCs.
Lowe has also worked closely with Microsoft Corporation on the development and testing of new software and hardware. He has also been a judge at the Microsoft U.S. and International Imagine Cup software development competitions for college students. Lowe helped expand the scope of the competition to include primary market research and a Business Plan to increase the commercialization potential for all participants. His further work in the international arena includes the co-founding of The Consortium for the Study of Virtual Global Collaboration which enables students at the National University of Ireland in Galway, University of Ulster, Northern Ireland, University of Massachusetts in Amherst and Bentley to work collaboratively over the web in cross-cultural and cross-functional project teams.
More recently, he was named the co-recipient of the EFMD Excellence in Practice Award at the EFMD Annual Conference in Wiesbaden, Germany for his Corporate Immersion projects and hosted the Bentley University Collaborative Consumption Summit featuring Rachel Botsman, and CEO's from Swap.com, RelayRides, and RentCycle. His work with SBANE (Small Business Association of New England) includes delivering the first SBANE Breakfast Series presentation of 2013 and participating as a Judge in the 2013 Annual SBANE Innovation Awards..
Director of the Center for Marketing Technology
Senior Lecturer, Marketing
A marketing professional with more than 30 years of experience in the global high tech, publishing, legal and information technology industries, Ian Cross has worked with companies such as IBM, Eastman Kodak, Thomson, Wang, Yourdon, and CGI Systems.
Cross brings international expertise in marketing strategy, marketing research, e-marketing, marketing communications, branding, social media, product design and business development to Bentley, where he now acts as the director of the Center for Marketing Technology.
As a senior lecturer, Cross teaches Corporate Immersion classes that meet corporate needs for strategic business planning and customer and marketing research. His research interests lie in the areas of Generation Y attitudes and behavior and social media business competitiveness.
Tamara Rabinovich, EdD
Tamara Rabinovich, EdD, is a technology consultant and adjunct professor at Bentley University. She specializes in cutting-edge technologies at the interface of business and learning. Rabinovich advises faculty on the use of technology to enhance student learning and academic research. She coordinates Bentley’s integration of virtual and physical learning environments.
Rabinovich has more than 10 years of university teaching experience in information systems. She holds a BA in Computer Science from Haifa University, Israel and an MS in Education of Technology and Science from Technion, Israel Institute of Technology. Rabinovich earned her doctorate in the Educational Media and Technology program at Boston University.
Her ongoing research focuses on hybrid learning environments and the wider use of technology in business.
Bobby Pellant, EdD
Assistant Professor, Marketing
Assistant Professor, Management
Since 2006, Bobby Pellant, EdD, has taught Corporate Immersion courses, the project portion of Integrated Business Functions, and case-driven marketing and management courses. Pellant has served as a project manager to six student teams that have won the university’s Distinguished Harnett Business Plan Award. She also guides students through directed studies and service-learning projects, and acts as a first year advisor. Pellant is a big proponent of the practicum approach to teaching, paperless classrooms, and product up-cycling (making new products with recycled goods).
In addition to teaching, Pellant is an owner and vice president of marketing at Bum Boosa, a Cape Cod-based maker of ecofriendly 100% bamboo disposable products. Prior to joining the company, Pellant created marketing programs for various franchises across industries, and consulted with and mentored women business owners.
Pellant’s postdoctoral efforts include attending online marketing courses and Harvard Business Review case study discussion and leadership courses. Currently enrolled in a three-year sustainability program at Harvard University, Pellant plans to utilize her newly acquired environmental management skills to implement best practices in sustainability management and marketing.
Lecturer Jim “Pouli” Pouliopoulos is a marketing expert and executive coach with more than 25 years experience in a variety of industries, including high-tech, medical, government and professional services. He is experienced in analyzing market opportunities, developing strategies, and implementing marketing mix tactics.
As a marketing consultant, product manager, director of marketing and sales, spokesperson, public speaker, trainer, facilitator, market researcher and engineer, Pouliopoulos has contributed to the success of large companies such as General Electric and IBM, as well as a number of successful small- and medium-sized firms.
Pouliopoulos’ teaching interests include strategic marketing, business planning, market research, new product development, high-tech product marketing and more.
After serving as a Spanish linguist in the United States Air Force, Michael Bernatchez earned an MBA from Northeastern University. He then embarked upon a corporate career that has spanned more than a quarter century.
Bernatchez has worked for some of the world's most recognizable brands, including Kraft/General Foods and Welch's. He's spent the past 17 years at Acosta Sales & Marketing, where he's served in several senior leadership roles, most recently as senior vice president of Marketing & Analytical Services.
Bernatchez has been teaching Corporate Immersion and business classes at Bentley since 2010.
Alyson Kelly Kaye
Now in her third year back at her alma mater, Alyson Kelly Kaye teaches Corporate Immersion classes. She has also taught an advertising course, as well as an Integrated Business Project class. “Teaching allows me to give something back,” Kaye says.
Kaye has more than 15 years of experience in bringing integrated marketing strategies to life for clients such as AT&T, Charles Schwab, and GMC, among other companies. She worked for agencies such as Digitas, Arnold Worldwide and Hill Holiday, and has worked directly for organizations such as SBLI, iPhrase and the Boston Group.
An energetic, passionate marketer – and now educator – Kaye boasts a waiting list of students each semester. “Alyson Kaye is one of the most dynamic professors on campus,” says a former student. “If you haven't taken one of her classes, yet, get in line; she has an infamous 'wait list' for all of her classes."
Marketing lecturer Mike Tesler is the University's "go to" retail guy, and he is oft quoted locally and nationally on retail related topics. Mike has partnered on numerous Corporate projects while at Bentley but he may be best known for "Food Truck" event he brought to campus in 2012 and the Retailing Course he created that spends Spring Break in Milan and Florence (for credit!).
Mike owned and operated a regional chain of specialty shops and also served as a merchandising and operations executive at Filene's and Filene's Basement. Currently in addition to his work at Bentley he serves as the founding partner of a nationally prominent retail consulting firm, RetailConcepts.com