Eye Tracking


The User Experience Center (UXC) uses the latest eye tracking technology from SMI Vision. Eye tracking uses reflected infrared light to monitor eye movements in real-time. The eye movements are analyzed and precise information about people’s visual attention patterns is revealed. Eye tracking systems are unobtrusive, mounted directly beneath the user’s computer monitor during a usability test (in the lab) or worn as a set of glasses.

Eye Tracking Glasses

The UXC, in partnership with the Center for Marketing Technology (CMT) own SMI eye tracking glasses. These glasses are state-of-the-art technology to capture eye movements in the natural environment. The glasses are fully mobile, and capture scenes in HD. They may be used to analyze shelf displays, advertisements, in-home product usage, and mobile applications.

What can be eye tracked?

  • Websites
  • Software
  • Mobile applications
  • Video
  • Printed materials
  • Shelf and package displays
  • And much more