UX Certificate Faculty

Greg Almquist, is the Principal at eXperient Interactive, an interactive and design agency in Boston, Mass. eXperient works with a range of companies, from Fortune 500s to start ups, to evaluate and create user experiences for web sites, applications, and other user-operated devices. Prior to eXperient, Gregg was Director of User Experience at H&R Block, where he founded and built the company’s User Experience Team and successfully integrated user-centered design into the development cycle. Gregg has also worked as a user experience specialist and information architect at leading design consultancies. Gregg is a member of the American Society for Information Science and Technology (ASIS&T), the Association of Computing Machinery (ACM), the Usability Professionals’ Association (UPA), and SIGCHI.

Bill Albert, PhD, is Executive Director of the User Experience Center at Bentley University. Bill brings more than 15 years of experience in human factors, usability, and user research to his role leading the center. Bill has expertise in user interface design, information architecture, qualitative and quantitative research techniques, and user experience strategy. Prior to joining Bentley, Bill was director of user experience at Fidelity Investments, senior user interface researcher at Lycos, and post-doctoral research scientist at Nissan Cambridge Basic Research. Bill is also an adjunct professor in the graduate program in Human Factors in Information Design at Bentley University. Bill has published and presented his research at more than thirty national and international conferences. He co-authored (with Tom Tullis) the first ever book on usability metrics, Measuring the User Experience (2008, 2013). He co-authored (with Tom Tullis and Donna Tedesco), Beyond the Usability Lab (2010). He is co-editor in Chief of the Journal of Usability Studies since 2009. He received his PhD from Boston University. He completed a Post-Doc at Nissan Cambridge Basic Research.

Kay Corry Aubrey has 20 years experience as a user experience researcher and designer. She consults with companies such as Raytheon, AT&T, the Massachusetts Medical Society, and Avaya through Usability Resources Inc., the business she founded in 2002. Kay is a RIVA-certified Master Moderator and a member of UPA, GBSIGCHI, and the Qualitative Researchers Consultants Association (QRCA) where she is the Business Editor of the QRCA VIEWS magazine, a qualitative market research journal. Kay teaches graduate-level courses in user-centered research and design for desktop and mobile applications at Northeastern University and the Bentley University program in Human Factors and Information Design. Kay holds an MS in Information Systems from Northeastern University, an MSW in Group Work and Community Organizing from Boston University, a BA from McGill University, and a Certificate in Graphic Design from the Museum School in Boston.

Dan Berlin has, after seven years of providing technical support for hard-to-use interfaces, found his User Experience calling after participating in a usability study. He enrolled in the MBA+MS in Human Factors in Information Design program at Bentley University and then spent two years conducting usability and neuromarketing research studies for an interactive agency. As a Research Director for Mad*Pow, Dan combines his experience and education (including a BA in Psychology from Brandeis University) to conduct both traditional and new research techniques.

Shmuel Bollen is a Senior User Experience Designer at ACI Worldwide in Waltham. He is currently working on an application used by bank tellers, and has recently designed applications for fraud detection and user security administration. Shmuel's career in Human Factors began at Bose Corporation in the mid-90s where the affective impact of websites became an early fascination. Shmuel has also proposed a redesign of the safety information on the back of the familiar school bus, and has presented at several national conferences on this topic. He is a graduate of Bentley University's HFID program.

Nancy Dickenson is a leader in the area of User Experience Design and Research. She began as a founding member of Apple Computer's Product Marketing Multimedia team. She went on to establish the first digital media teams at ABCNews and HarperCollins before joining the start-up world. In 1998, as a General Manager at Scient, Nancy built a worldwide team of more than 300 User Experience professionals. She directed the design of web businesses for Wells Fargo, LVMH, Sephora, MLB.com, Realtor.com and dozens of other Fortune 500 companies.

In 2004 Nancy joined eBay as Senior Director of User Experience Design where she led a worldwide team of over 100. One of her many contributions was to champion the redesign of eBay through establishing design patterns and frameworks. In 2009 Nancy left eBay and accepted an assignment as CEO of FirstGiving where she successfully applied her user centered strategies to improving team effectiveness and increasing revenue. Nancy now lives in San Rafael, California where she is currently consulting on leadership within user-centered businesses and conducting strategic user research.

Kim Goodwin is the author of the bestselling book, Designing for the Digital Age. Kim is currently consulting clients ranging from aviation to retail. She spent most of the last decade as Vice-President, Design and General Manager at Cooper, leading an integrated practice of interaction, visual, and industrial designers and the development of the acclaimed Cooper U design curriculum. Kim has led projects involving a tremendous range of design problems, including web sites, complex analytical and enterprise applications, phones, medical devices, services, and even organizations. Her clients and employers have included everything from one-man startups to the world’s largest companies, as well as universities and government agencies. This range of experience and a passion for teaching have led to Kim’s popularity as an author and as a speaker at conferences and companies around the world.

Jeff Gothelf is a designer & Agile practitioner. He is a leading voice on the topics of Agile UX & Lean UX and a highly sought-after international speaker. Jeff is the author of the upcoming O'Reilly book, Lean UX: Applying lean principles to improve user experience (2013). He is currently a Managing Director in Neo's New York City office. Previously, Jeff has led teams at TheLadders, Publicis Modem, WebTrends, Fidelity, and AOL.

William Gribbons, PhD, is the academic director of the Information Design certificate program. He is also the director of the Human Factors in Information Design program at Bentley College. Gribbons was the driving force behind the Design and Usability Center, where he serves as senior consultant. He is a past President of the Boston Chapter of the Society for Technical Communication (STC), an associate fellow in the STC, and a member of the Technical Communication editorial board. Gribbons received his PhD in education and visual communication from the University of Maryland.

Bill Hartman is a senior consultant and group leader at Essential Design — a research, strategy, and development firm in Boston. He is a frequent guest lecturer at Bentley and has a broad background in user-centered design. Bill especially enjoys the translation of user and channel inputs into design requirements, and has a particular interest in participatory design research methods that yield compelling, differentiated solutions for products and interactive systems.

Prior to joining Essential, Bill worked as an independent consultant to a number of clients and industries. His past roles also include Vice President of Product Development at Fitch Worldwide, and Director in the User Experience group at Scient Corporation. Bill has helped organizations develop interactive systems for wide-ranging consumer and B2B applications. Select clients include: Dell, Ford Motor Company, DaimlerChrysler, Toyota Financial Services, Discover Card, State Street Bank, Aetna USHealthcare, Time Warner Cable, Baxter Healthcare, Genzyme, Haemonetics, WrightLine, PatientKeeper, Shure, Altec Lansing, Harvard University, Crown Equipment Corporation, and the AARP. Bill is a graduate of Davidson College (A.B.) and the Institute of Design/Illinois Institute of Technology (M.Des.).

David Juhlin is a Usability Consultant at the User Experience Center. Juhlin has experience in both design and evaluation of a variety of products ranging from websites and applications to hardware products. His expertise includes usability research, information architecture, user interface design and design strategies. Prior to joining Bentley, Juhlin had his own company (GoUsability), and was an interaction designer at Walking Thumbs. 

Juhlin holds a Master of Science in Physics with a concentration in human interaction from Lulea University of Technology in Sweden. He is a member of the International User Experience Professionals Association (UXPA), and Boston UXPA.

Demetrios Karis has been researching, designing, and evaluating consumer products and services for over 25 years at Verizon Wireless, Verizon Telecom, GTE, Grumman Aircraft Systems, and the University of Illinois. He helped design GTE Airfone and several speech-based systems, and then for ten years led the SuperPages.com user interface group at GTE Labs, where he established a program for developing a comprehensive understanding of the user experience. Demetrios also worked on the Verizon broadband customer experience, from DSL installation to the use of value-added services such as online backup and sharing and gaming. Demetrios established and led the User Experience team at the Verizon Wireless LTE Innovation Center, and also worked on smartphone user experience, mobile phone applications and accessibility. He has published dozens of articles in diverse areas, including autobiographical memory, cognitive psychophysiology, automation using speech recognition, human factors, and usability evaluation methodologies. Demetrios received a B.A. in Psychology from Swarthmore College, a PhD in experimental psychology from Cornell University, and an NIMH postdoctoral fellowship at the University of Illinois. He is now an independent consultant.

Meena Kothandaraman has more than 13 years of experience in usability related tasks that encompass key aspects of the design life cycle: data gathering, task analysis, interface design, prototyping and usability testing. She has effectively applied these techniques to products ranging from software applications design to web-to-wireless products. Meena has also promoted the importance of customer experience and has related this concept back to the key return-on-investment factors. She has contributed to articles on this content from Forrester Research and InfoWorld. Meena has taught classes on web design and usability testing, and facilitated design workshops implementing the "white room" concept for creative problem solving. Previously, she managed the customer experience team at Scient Corporation, and worked as a consultant with Human Factors International and Cambridge Technology Partners. She now consults independently in addition to teaching at Bentley. Meena holds a Master's Degree in User Centered Behavior and Design from Syracuse University.

Mary Marcel is an award-winning presenter and a university instructor, author and consultant. She taught at the University of Virginia, the University of California at Berkeley and San Francisco State University prior to joining the Bentley faculty in 1992. She has taught at the undergraduate, graduate, and executive levels, and consulted for business, government, and the non-profit sectors. Her research engages the theory and practice of persuasive strategies across a wide range of subject matters and media. She is the author of Freud's Traumatic Memory (Duquesne University Press, 2005) and Windspark (Bentley University, 2009-2012), used to teach finance and accounting concepts to first-year students at Bentley. Her best practices for visual presentation materials are expected to be published in 2013. Marcel holds a PhD, Rhetoric, University of California at Berkeley.

James McElroy is a Senior Manager of User Experience (UX) at Autodesk, where he is responsible for the interaction design and user assistance of Autodesk’s infrastructure modeling tools. James has more than 14 years of experience building and leading UX teams in a diverse range of industries including consumer electronics, consumer web sites, web applications, network management tools, and CAD software. Prior to joining Autodesk, James was the first hire into Bose Corporation’s first UX team, where he received a patent for his work on an innovative handheld touchscreen controller. James founded and directed the first Monster.com usability research team and usability studio, and led the first UX design consistency/standards project for EMC Software's largest product. James is active in the UX community and regularly presents at a number of local and national conferences. James has an undergraduate degree in Mechanical Engineering Design from WPI and was one of the first graduates of the Human Factors in Information Design master’s degree program at Bentley University.

Peter McNally is a Senior Usability Consultant at the User Experience Center. Pete has more than 20 years of experience in Usability, Information Architecture, Accessibility, and Software Engineering. He has designed and evaluated user interfaces in the healthcare, financial services, government, education, energy, manufacturing, defense, and electronics industries. Prior to joining the center, Pete was a Principal Consultant in the CSC User Experience practice, Senior User Experience Architect at HP Enterprise Services, Research Officer at University of Hertfordshire, and Senior Software Engineer at 3M Health Information Systems. Peter holds a BS in Computer Science from Northeastern University and a MS in Computer Science from Rensselaer Polytechnic Institute (RPI). He is a member of the International Usability Professionals' Association (UPA), ACM CHI, Boston UPA, and Boston CHI.

Elizabeth Rosenzweig has worked as a consultant and employee in several major corporations for 25 years. Her experience includes design and development, ranging from website and, applications, to hardware products and technology development. Elizabeth has completed projects for many major corporations as well as academic institutions. Elizabeth holds four patents in intelligent user interface design. Elizabeth is Founder and Director of World Usability Day, which she started on 2004 after her term as President of Usability Professionals Association was completed. World Usability Day has grown to include 44 countries with more than 180 events. Elizabeth frequently publishes in industry journals, has written chapters in 3 published books and presents lectures at conferences around the world.

Tomer Sharon is a Senior User Experience Researcher at Google Search in New York City and author of the book; It's Our Research (2012), that provides strategies and tactics for getting buy-in for UX research. He founded and led UXPA Israel and is the co-founder and organizer of Lean UX machine, a weekend of UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, he is a published author of articles and papers, and a past editorial board member for UXPA's UX Magazine. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University.

Susan Spraragen is a Principal Design Researcher at Pitney Bowes. Her primary focus is towards investigating consumer needs, goals, and tasks holistically so as to build stronger customer relationships and improved service delivery and product outcomes. Her research interests include service design methodologies and developing techniques for communicating the consumer's intent and perspective to the service provider and their stakeholders. 

Susan formed her user-centered design expertise as a researcher at IBM TJ Watson Research Center. There she led numerous client engagements in the public, government, and private sectors. Following participatory and iterative development methods, her teams deployed useful, useable, and enduring kiosk and web based systems.

Susan comes from a background in Statistics and in Computers in Education having earned her BA at the University of Rochester, and her MA at Teachers College, Columbia University.

Fiona Tranquada is a Senior Usability Consultant at the User Experience Center. She has spent more than 10 years improving the user experience through usability, user-centered design, and technical writing. Her experience includes managing usability projects for clients across many industries including education, financial services, healthcare, e-commerce, and mobile technologies. Fiona recently co-authored (with Tom Tullis and Marisa Siegel) the Presentation of Information chapter in the second edition of theHandbook of Human Factors in Web Design. She holds a BA in Professional Writing and Creative Writing from Carnegie Mellon University and a MS in Human Factors in Information Design from Bentley University. She is Secretary for the Boston chapter of the International Usability Professionals' Association, and a member of Boston CHI, the Human Factors and Ergonomics Society, and HIMSS.

Robert A. Virzi is a Senior User Experience Designer with more than 25 years of experience creating user interfaces and conducting user-centered research, including: heuristic reviews, usability testing, performance testing, card sorting, low-fidelity prototyping, remote testing, ethnographic analysis, contextual inquiry, competitive analysis, survey creation, and statistics. Bob was a Principal Member of Technical Staff at Verizon Wireless where he delivered user interface designs and customer research for mobile applications on a broad array of devices. Earlier, Bob was Technical Lead at Verizon and GTE Labs where he led lab and field evaluations optimizing the end-to-end user experience for all broadband products and services. With more than 25 peer-reviewed papers and 10 US Patents, Dr. Virzi is internationally recognized as a contributor to the usability profession and industry. Bob received his PhD in Experimental Psychology from Johns Hopkins University.

Martha Ware is a Freelance Technical Illustrator, a Graduate Student in the Human Factors in Information Design master's degree program, and Adjunct Faculty in the Information Design and Corporate Communications program. Ms. Ware's illustration work primarily includes user documentation for technology companies and patent drawings. She is currently working up illustrations for a colleague's mobile UX book project due to be published Spring of 2013. Ms. Ware received her bachelor's degree from Rhode Island School of Design in Illustration, and got her first master's degree from Smith College in education. She has 15 years' experience in education—K12, adult, and early learning—specializing in alternative learning methods in a variety of settings.

Chauncey Wilson has spent more than 20 years as an engineering psychologist, user interface designer, usability engineer, and product development manager. His academic background includes a physics degree and graduate training in social psychology, human factors engineering, and statistics. His consulting clients have included Microsoft, FEDEX, Lotus, Reuters, and 3COM. He is past president of the Northern New England chapter of the Society for Technical Communication (STC) and the STC Usability SIG, and member of the Usability Professionals' Association, the Human Factors and Ergonomics Society, and the ACM SIGCHI. He co-wrote The Usability Engineering Framework for Product Design and Evaluation in the handbook of HCI and has presented on the psychology of victimization, research ethics, cyberlaw, usability methods, web design, and documentation usability.