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Program

Monday | Tuesday

Monday  
7:30 to 8:30 a.m. Registration/Continental Breakfast
8:30 a.m. Welcome/Intro - Bentley College
8:45 to 9:30 a.m. Designing for diversity: empowering older people to do it their way.
Keynote: Patricia Wright, Cardiff University, Wales
9:30 to 10:00 a.m. Business and Technology: Using Technology Solutions to Meet the Needs of a Maturing Workforce
Marian Stoltz-Loike, CEO, SeniorThinking
 

Unique challenges and opportunities face organizations as the demographics of the workforce in the 21st century change through aging, diversity, and labor shortages. Approximately one-fourth of the workforce is over age 50, and that percentage is expected to increase as mature employees want to remain in the workforce past traditional retirement ages. These changing demographics mean that many companies will need to employ mature workers, and they will be motivated to do so. Technology changes that impact the way employees work, engage in training opportunities and are recruited to the workplace will play an important role in the inclusion and competitive success of people over age 50 in the workforce.

There are new perspectives among Fortune 100 and smaller companies regarding the maturing workforce and how the age wave impacts the need for and design of technology solutions for people over age 50. This session will review some of what leading edge companies are doing to attract and retain mature employees, what is being done to create a productive, cross-generational workplace, and how new definitions of work and retirement create management challenges and solutions.

The implications of the demographic changes for technology solutions necessary for people over 50 in today's business environment will also be reviewed. Routinely, companies are using electronic kiosks to recruit new employees, online "webinars" to train employees in new business strategies, and e-learning as a less expensive alternative to face-to-face training. In addition, we will talk about new e-learning solutions that we have designed to help employees to address work/life concerns, such as eldercare.

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10:00 to 10:30 a.m. Web 2011 - Scenarios for Older Adults Online
Mark Carpenter, AARP
10:30 to 11:00 a.m. Break
11:00 to 11:30 a.m. Aging and Social Transformation: Business Implications
Frances West, the Director of Worldwide Accessibility at IBM
11:30 a.m. to noon Technology in the Workplace: Implications for Older Workers
Sara Czaja, University of Miami
Noon to 1:30 p.m. Lunch and tour
1:30 to 2:00 p.m. Ethics, Privacy and Home Monitoring for Older People
Michael D. Cantor, MD, JD
2:00 to 2:30 p.m. Keeping an Aging Population Mobile
Rozanne Puleo, MIT Age Lab
2:30 to 3:00 p.m. Break
3:00 to 3:30 p.m. Supporting Aging Citizens and Employees at the Social Security Administration
Lisa Battle, Duane Degler, and Sean Wheeler Social Security Administration
3:30 to 4:00 p.m. The NIA/NLM Guidelines for Elder Online Accessibility and Usability Testing
Roger Morrell, GeroTech
4:15 to 4:45 p.m. Future of the Internet as Baby Boomers Age
Susannah Fox's (Pew Internet and American Life Project)
4:45 to 5:15 p.m. Making Connections: IDEO Case Studies
Gretchen Addi, IDEO
5:15 to 6:00 p.m. Break
6:00 to 7:00 p.m. Reception
7:00 to 9:00 p.m. Dinner

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Tuesday  
7:30 to 8:30 a.m. Registration/ Continental Breakfast
8:30 a.m. Welcome/Intro
8:45 to 9:30 a.m. Keynote: Ajit Kambil, Global Director of Deloitte Research
9:30 to 10:00 a.m. Diverse Urban Elderly Online
M. Kay Cresci, Assistant Professor of Nursing, Wayne State University, Institute of Gerontology
10:00 to 10:30 a.m. Title: Demography is Not Destiny: Technology Matters
Robert Friedland, Center on an Aging Society, Georgetown University
10:30 to 11:00 a.m. Break
11:00 to 11:30 a.m. Does Visual and Audio Help Improve Performance in Older Web Users?
Ann Chadwick-Dias and Marguerite Bergel, Human Interface Group, Fidelity
11:30 a.m. to noon Static and Dynamic Device Interaction: Implications for Older Adults with AMD
Julie Jacko, Georgia Tech
Noon to 1:30 p.m. Lunch and tours
1:30 to 2:30 p.m. Town hall - Web

Town hall - Learning
2:30 to 3:00 p.m. Break
3:00 to 3:30 p.m. Persona-based, tasked-based, heuristic review: Practicing a new methodology for rapid evaluation of web sites
Ginny Redish, Redish Associates
3:30 to 4:00 p.m. The AARP Model
Amy Lee, AARP Dana Chisnell, Usability Works
4:00 to 4:15 p.m. Break
4:15 to 4:45 p.m. How to Respond to the Challenge of Age and Disability The Need to Broaden the Concept of Translational Research and Design
Craig Vogel, University of Cincinnati
4:45 to 5:15 p.m. User-Centered Design of Lifeline Systems' Documentation
Bill Prenovitz, Lifeline Systems, Beth Loring, Director, Design and Usability Center, Bentley
5:15 p.m. Closing Remarks - Bentley College

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