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Speaker Bios

Gretchen Addi

Gretchen Addi is currently leading the development of THRIVE, a point of view for IDEO to better understand the needs of an aging population in the United States and, in turn, to better inform IDEO in the design of products, services and spaces for them.

At IDEO, Addi has participated in such diverse projects as future work environment scenarios for Accenture; redesign of the atrium experience for SFMOMA; an exploration into the future of healthcare through the patient and family experience; international interviews and observations around baby and home care products; and customer profiles for a financial services start-up.

During her career, she has worked for various large and small design and architectural firms in the United States and abroad on a wide range of retail, commercial and healthcare projects. She is a speaker at various design conferences and has organized a number of seminars and events for professional organizations.

Addi holds a bachelor of fine arts with honors from Colorado State University, and has studied art history at the University of Vienna, and art and language at the Sorbonne in Paris. She is NCIDQ certified as an interior designer, a lecturer at California College of Arts in San Francisco, and served as an advisor to the AIA National Interiors Committee, which she chaired from 1997 to 1998.

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Lisa Battle

Lisa Battle is a senior user interface designer who has designed usable software, web-based applications, and web sites for clients in a variety of industries and in the federal government. Over the past five years, Battle has been instrumental in introducing user-centered design into the Social Security Administration, as well as contributing to standards definition and integrating user-centered methods into project lifecycles. Battle holds a master's degree in cognitive psychology/human factors from George Mason University. She is a member of the Usability Professionals' Association (UPA) and the Association for Computing Machinery (ACM-CHI).

Marguerite Bergel

Marguerite Bergel is a senior usability/accessibility analyst in the Human Interface Design department at Fidelity Investments. She has a bachelor of arts in Art and is currently enrolled in the Bentley Professional Certificate Program for Information Design. She joined Fidelity Investments almost 5 years ago and has been conducting research in the area of Web accessibility for the past year, in addition to usability testing the company's internal sites and applications. She is also part of an Open Source initiative at Fidelity. She has presented research on issues related to accessibility for low vision Web users at UPA.

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Michael D. Cantor, MD, JD

Dr. Cantor is a geriatrician and attorney. He is currently the clinical director of the VA New England Geriatric Research, Education and Clinical Center (GRECC), Boston Division, where he is responsible for oversight and development of innovative clinical programs for older veterans and for educating trainees in multiple disciplines, and is Acting Medical Director of a new home-based primary care Program. He also serves as associate chief for program development in the Division of Aging at Brigham and Women's Hospital.

He is currently chair of the VHA National Ethics Committee, a member of the VA Boston Healthcare System Ethics Committee, and former special assistant to the director of the VHA National Center for Ethics, where he was responsible for development of ethics policies related to informed consent, Do Not Resuscitate, advance care planning and research ethics. He is the principal investigator of a Geriatric Education Center grant that supports development of curricular materials to teach health care professionals how to use technology to care for chronically ill older adults.

Dr. Cantor trained in internal medicine at Beth Israel hospital in Boston, and did his geriatrics fellowship at Harvard Medical School, where he is currently an instructor in medicine. He has degrees in law and medicine from the University of Illinois.

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Mark Carpenter

Mark Carpenter is general manager of Web strategy and operations for AARP Services Inc., a wholly owned subsidiary of AARP. Carpenter joined AARP in 1994 and has been integral in the development of the Association's Internet strategies.

In his current role, Carpenter is tasked with delivering an online presence for AARP that increases member relevancy, attracts new members, and serves the Association's social mission. To do this, he oversees the development and implementation of the overarching strategy of AARP.org, which includes planning, marketing, design, and development of AARP's member-facing web content and services.

Carpenter also serves on the board of the Transatlantic Information Exchange Service (TIES). Prior to joining AARP, he held sales and marketing positions with Computer Leasing, HM Systems, and Altek Corporation. He holds a bachelor of arts from Augsburg College and a master of business administration from the University of the District of Columbia.

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M. Kay Cresci, PhD, RN, APRN, BC, FNGNA

M. Kay Cresci is an assistant professor of Nursing at Wayne State University Institute of Gerontology and College of Nursing. Cresci received her PhD in 1997 from Wayne State University. Awards include Hartford Institute Geriatric Nursing Research Scholar from The John A. Hartford Foundation and Fellow, National Gerontological Nurses Association. Cresci's primary research interests are related to memory, physical activity, and health disparities among older African Americans. Her research specifically focuses on the use of the World Wide Web by diverse older adults in low income urban housing.

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Sara J. Czaja PhD

Sara J. Czaja is a professor in the departments of Psychiatry and Behavioral Sciences, and Industrial Engineering at the University of Miami. She is also the co-director of the Center on Aging at the University of Miami and the director of the Center on Research and Education for Aging and Technology Enhancement (CREATE). CREATE is funded by the National Institute on Aging involves collaboration with the Georgia Institute of Technology and Florida State University. The focus of CREATE is on making technology more accessible, useful, and usable for older adult populations.

Czaja has extensive experience in research on aging and a long commitment to developing strategies to improve the quality of life for older adults. Her research interests include: aging and cognition, caregiving, human-computer interaction, training, and functional assessment. Czaja is very well published in the field of aging and has written numerous book chapters and scientific articles. She recently co-wrote a book with other members of the CREATE team concerning the design of technology for older adult populations.

In addition, Czaja is a fellow of the American Psychological Association and the Human Factors and Ergonomics Society, as well as the Gerontological Society of America. She is the current chair of the Risk Prevention and Behavior Scientific Review Panel of the National Institute on Health.

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Duane Degler

Duane Degler focuses on organizational performance improvement through user-centered design, knowledge/content strategy and semantic technologies. His recent activities include supporting the Social Security Administration, developing innovative policy content management applications as part of a team from Lockheed Martin. Degler has worked with government agencies and commercial firms in the United States and internationally. His interface/system design work has received three US awards. His background in organizational communication, technology, media and training contribute to his multi-disciplinary approach to design.

Ann Chadwick-Dias

Chadwick-Dias is a Principal Human Factors Engineer in the Human Interface Design department at Fidelity Investments. She has a master of arts in technical communication and bachelor of science in psychobiology. She has more than 10 years of research experience with journal publications in several fields, including psychobiology and psycholinguistics.

Chadwick-Dias joined Fidelity Investments more than 5 years ago and has been conducting strategic research for the company, as well as working on design projects for Fidelity's internal Web sites and applications. She has presented research on issues related to Web design for older users and accessibility at various events and conferences including AARP's Older Wiser Wired initiative, CUU, CHI, HCII, and UPA.

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Susannah Fox

Susannah Fox is the associate director for the Pew Internet and American Life Project. Her research interests include privacy and trust, health and health care, support groups, banking, and senior citizens. Fox is the former editor of the Web site for U.S. News & World Report. She joined U.S. News in 1995 to help create the publication's first CD-ROM project, "Getting into College." Fox stayed on to launch the U.S. News and World Report Web site, serving as a news editor and general assignment reporter before being promoted to editor. Before coming to U.S. News, she worked as a researcher for RealNetworks and for The Harwood Group. Fox graduated from Wesleyan University with a degree in anthropology.

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Robert B. Friedland

Robert B. Friedland is the director of the Center on an Aging Society at Georgetown University, and is also an associate professor in Georgetown's Department of Health Systems Administration. The Center is a non-partisan public policy institute that examines the issues affecting younger and older families and, in particular, the impact of changing demographics on employment, income, health and long-term care. Friedland has written on issues pertaining to the financing and delivery of health care and long-term care and retirement income security. Friedland's book, Facing the Costs of Long-Term Care, was awarded the 1992 Elizur Wright Award by the American Risk and Insurance Association.

Friedland has extensive research and public policy experience, having served as chief economist for Maryland's Medicaid program, senior research associate at the Employee Benefit Research Institute, director of the American Association of Retired Person's Public Policy Institute, research director for the National Academy of Social Insurance, and economist on the staff of the U.S. Bipartisan Commission on Comprehensive Health Care, better known as the Pepper Commission.

Friedland currently serves on the boards of the National Academy for State Health Policy, and the Long-Term Care Insurance Education Foundation, as well as the Editorial Board of Aging Today. Friedland teaches Health Care Economics and Research Methods in the master's program in Science Health Systems Administration at Georgetown University.

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William Gribbons

William Gribbons is director of the Human Factors and Information Design programs at Bentley College, where he teaches courses in human factors and human computer interaction. The information design programs at Bentley are among the largest and most respected programs of their type in the country. Gribbons was founded the Bentley Design and Usability Center. In 2002, he was awarded the position of Professor of Human Factors in recognition of his accomplishments.

Gribbons received his PhD from the University of Maryland. He is an associate fellow of the Society for Technical Communication (STC) and a member of the Technical Communication Editorial Board. He is also a member of the IEEE, the Association for Educational Communications and Technology, the Human Factors and Ergonomics Society, Usability Professional Association, and the ACM SIGCHI.

Gribbons is a popular speaker at local and national conferences, addressing issues of information design, human factors and the user interface design. He is a frequently cited expert on product design and usability and has been cited in USA Today, Investor's Business Daily, The Washington Post, the Associated Press, Boston Business Journal, ABC News, Business 2.0, and the Atlanta Journal Constitution. His long-term research interests center on building a unified theory defining the user experience.

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Julie Jacko

Julie A. Jacko is an associate professor of industrial and systems engineering (ISyE) at the Georgia Institute of Technology and director of the Laboratory for Human-Computer Interaction and Health Care Informatics in ISyE. Jacko's research activities focus on universal access to electronic information technologies, human aspects of computing, (particularly those related to aging and disabilities), and technological aspects of health care delivery.

Jacko has published more than 100 scholarly works on these topics, with research support from the Intel Corporation, Microsoft Corporation, the National Science Foundation and NASA. Jacko is a recipient of the Presidential Early Career Award for Scientists and Engineers (PECASE), for her advances in the area of technology access for people with visual impairments. She routinely provides expert consultancy for organizations and corporations on systems usability and accessibility, emphasizing human aspects of interactive systems design. She earned her bachelor of science, master of science, and PhD in industrial engineering from Purdue University.

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Ajit Kambil

Ajit Kambil is the global director of Deloitte Research. He is also a distinguished scholar in residence at Babson College. Kambil's management research focuses on harnessing the value of emerging technologies to improve business performance. His technical research focuses on combining human and machine intelligence to improve information retrieval and knowledge management in organizations.

Kambil is widely published in leading business journals and magazines such as the Harvard Business Review, Sloan Management Review, Journal of Business Strategy and Management Science. He has also published in technology journals such as the Communications of the ACM, IEEE Computer and the Journal of the American Society for Information Sciences. As a leading expert on the design of electronic markets and auctions, Harvard Business School Press published his latest book - co-written with Eric van Heck - Making Markets: How to Profit from Online Auctions and Exchanges, in June 2002.

Prior to joining Deloitte in 2003, Kambil was a senior research fellow at the Accenture Institute for Strategic Change where he led diverse research initiatives in electronic commerce, innovation, supply chains and marketing. Previously he was on the faculty of New York University's Stern School of Business, where he introduced electronic commerce into the MBA and executive programs, and led the National Science Foundation sponsored project that pioneered the dissemination of U.S. corporate disclosures on the Internet. Kambil earned a PhD in management information technologies, master of science degrees in technology and policy, and management science, and a bachelor of science in electrical engineering and computer science from MIT.

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Amy Lee

Amy Lee oversees the overall visual design and usability for a web site for AARP, a non-profit organization targeted to serve adults over 50. She has been a guest lecturer at the University of Maryland, the University of Baltimore and Loyola College in Baltimore. Prior to joining AARP, she was a principal at Ellipsis Partners, a consulting firm for non-profit organizations. Lee holds a master’s degree in publications design and a bachelor’s degree in communications with an emphasis on journalism.

Marian Stoltz-Loike, CEO, SeniorThinking

Marian Stoltz-Loike is the CEO of SeniorThinking, a human resources consulting company that builds organizational effectiveness across generations by providing products and services customized to mature employees and their organizations. Stoltz-Loike is recognized as a thought leader regarding the maturing workplace, generational diversity and the impact of shifting age demographics on business and on society. In 2002, SeniorThinking received a Small Business Innovative Research Grant from the National Institute of Aging at the National Institutes of Health to develop e-learning material for mature adults.

Prior to forming SeniorThinking, Stoltz-Loike was vice president at Windham International, an international relocation and global cross-cultural firm, where she worked with business leaders and human resources leaders across the United States and throughout North America, Europe, Asia and South America. She is the author of two books - Managing a Global Workforce: A Cross-Cultural Guide and Dual Career Couples: New Perspectives in Counseling - and numerous articles.

Stoltz-Loike has been a frequent speaker at professional conferences, such as the Society for Human Resource Management and its affiliates, the Work/Life Congress, e-gov, the HR Network and the Employment Roundtable. She has been quoted in a wide variety of publications including Newsday, Work/Life Today, and the Five O'clock Club News. Stoltz-Loike received her bachelor of arts cum laude from Harvard University and her PhD in developmental psychology from New York University.

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Beth Loring

Beth Loring, director of the Bentley Design and Usability Center, has twenty years of experience consulting on product design and usability. She has expertise in the areas of user needs assessment, user interface design, usability evaluation methods, and ergonomics. Loring holds an master of science in engineering design from Tufts University and is a Certified Human Factors Professional. She has published extensively on usability-related topics and co-wrote a case study in Understanding Your Users: A Practical Guide to User Requirements (Morgan Kaufmann Publishers, 2005).

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Roger W. Morrell

Roger W. Morrell is considered one of the foremost international experts on the use of information technology by older adults. He has an extensive background in conducting basic and applied cognitive aging research, specifically on training older adults to use computers and the Internet. From 1999 to 2003, he served as the primary consultant on aging to the Office of Communications and Public Liaison, the National Institute on Aging, and consulted on the design, development, focus group assessment and usability testing of the www.NIHSeniorHealth.gov web site, a model web site designed for elder accessibility.

Morrell is currently director of research at GeroTech Corporation, Reston, Va., and an adjunct faculty member in the School of Nursing at Johns Hopkins University. Morrell has published widely throughout his career and presented the results of his research nationally and internationally. He is editor of Older Adults, Health Information, and the World Wide Web published in 2002, and also serves as director of the newly-organized non-profit organization, the Aging & Technology Institute.

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Bill Prenovitz

Bill Prenovitz, Product Manager at Lifeline, has twenty years of experience designing, developing and marketing hardware and software products and services used by professionals and consumers. He has worked for such leading companies as Thomson Financial, Dun & Bradstreet, and VNU, a Dutch publishing firm. Prenovitz holds a bachelor of arts from SUNY Binghamton and a master of business administration from Bentley.

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Rozanne M. Puleo

Rozanne M. Puleo is a research associate in the AgeLab. She is an American College of Sports Medicine registered clinical exercise physiologist, who worked as a clinical physiologist at Beth Israel Deaconess Medical Center in Boston, Mass., as well as overseas in Tanzania before coming to MIT.

Puleo's research interests include how older adults will approach wellness and prevention throughout their lifespan. She is also leading a study that investigates how physical changes in an older population effects the safety of older drivers from a biomechanical standpoint.

Puleo has spoken to a wide range of audiences on exercise and chronic disease management, including the Massachusetts State Legislature, Museum of Science, the Arthritis Foundation, and the American College of Sports Medicine. She conducted a Massachusetts state-wide Osteoporsis Prevention Program for the Department of Public Health. She has also written articles for a variety of media, including ABCNEWS.com and the Multiple Sclerosis Society.

Puleo received her bachelor's degree in exercise physiology from Hofstra University and her master's degree in health communications from the Tufts University School of Medicine.

Janice (Ginny) Redish

Ginny Redish is President of Redish & Associates Inc. in Bethesda, Maryland. An expert in usability and clear communications, she helps government agencies and private companies by reviewing web sites, software and hardware interfaces, online help systems, and paper documents. She helps agencies and companies bring usability into their processes, doing user and task analysis, planning and conducting usability testing, and using the results to develop useful web sites and other products.

Her clients have included major corporations, such as American Airlines, Marriott International, Qwest Dex, and Xerox, as well as government agencies, such as the National Cancer Institute, the Federal Aviation Administration, and the Food and Drug Administration. She has worked with AARP for the past four years and is presently involved in a major research project for AARP's Web Strategy and Operations group.

Redish is sought after as a speaker and workshop leader. She keynoted the 2004 conference of the Usability Professionals' Association and has keynoted conferences in Great Britain, Norway and Slovenia. Her work in usability, document design, and plain language have won her lifetime achievement awards from three international organizations. Her books on user and task analysis and on usability testing are used as major resources in the field. She is a graduate of Bryn Mawr College and holds a PhD in Linguistics from Harvard University

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Bryan Reimer, PhD

Bryan Reimer is a research scientist in the MIT AgeLab. His research seeks to develop new models and methodologies to measure and understand human behavior in dynamic environments according to eye movements, visual perception and response measures. Reimer's recent work, published in Behavior Research Methods: Instruments and Computing, "Glance Analysis of Driver Eye Movements to Evaluate Distraction," provides the first statistical proof of the reduction in the standard deviation of a driver's scan path during cognitive tasks presented through a simulated cellular telephone conversation.

Prior to this research, Reimer's work included the development of methods for on-road driver eye movement tracking. A graduate of the University of Rhode Island with a bachelor's degree in industrial engineering, a master's in manufacturing engineering, and a PhD entitled "automated methods of detecting driver distractions," Reimer's current research addresses the development of models and tools used in the evaluation of simulated and on-road driving. His work focuses on how drivers across the lifespan are affected by in-vehicle technologies, different types and levels of cognitive load, medical impairment and intervention.

Craig M. Vogel, FIDSA

Craig M. Vogel is the director of the Center for Design Research and Innovation in the college of Design Architecture, Art and Planning (DAAP) in the University of Cincinnati. He is also a professor in the School of Design with an appointment in Industrial Design. He recently left Carnegie Mellon University, where he has been a professor in the School of Design for 14 years.

He is a fellow, past president elect and chair of the board of the Industrial Designers Society of America (IDSA). He is co-author of the book Creating Breakthrough Products (Financial Times / Prentice Hall, 2002) with Professor Jonathan Cagan. Vogel is one of three authors of the soon to be published book on innovation and organic growth, Design of Things to Come (Pearson Education, 2005).

Vogel has developed an approach to design that integrates teaching, research and consulting. He has worked in partnership with Professor Jonathan Cagan and individually as a consultant for new product development and strategic planning for companies including Ford Motor Company, General Motors, New Balance, Respironics, Alcoa, Lenovo, Proctor and Gamble, Lubrizol and Red Zone Robotics. Vogel is cofounder of the consulting firm Hot Metal Strategies.

His education experience includes more than 20 years of teaching at all levels of undergraduate and graduate design education at the Institute of Design, IIT, The School of the Art Institute of Chicago, Carnegie Mellon University and University of Cincinnati. His areas of expertise include: Integrated New Product Development, Design Strategy, Design Studio, and Design History. Vogel held various administrative positions prior to accepting the position of director of the Center for Design Research and Innovation in the college of Design Architecture, Art and Planning, including: co-chair of design at the Art Institute of Chicago; associate head, School of Design; co-director of the masters program in product development; and associate dean in the College of Fine Arts at Carnegie Mellon University.

Vogel has conducted seminars and lectured through out Asia, and Europe. He has an MID from Pratt Institute, and a bachelor of arts in psychology from Marist College.

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Frances West

Frances W. West is director of the Worldwide Accessibility Center for IBM. She is charged with the responsibility of establishing IBM leadership in accessibility by promoting IBM technology, thought-leadership, products and solutions on a worldwide basis. Her team is based in IBM Research but works across all divisions of IBM.

Prior to joining IBM Research, West was director of channels, alliances and business development for the Lotus Software Group. She recruited and managed IBM Business Partners globally that specialize in Lotus solutions. In addition, West was director of global financial services solutions in the IBM Global Services organization. She established global financial services solution strategies, assessed financial services industry application needs, and created end-to-end, value-based financial services solutions throughout the world.

West has also held numerous management positions in the IBM Sales and Marketing organization, and was responsible for hardware and software sales, business partner/alliance management and strategic investment in emerging markets, such as Latin America and Eastern Europe. One of her early career highlights was serving as the business unit executive of the banking, financial services, securities and insurance unit for the IBM Greater China Group.

West attended universities in Hong Kong and in the United States and earned her bachelor's degree in marketing.

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Sean Wheeler

Sean Wheeler is the lead usability specialist for the Social Security Administration (SSA). He was instrumental in establishing SSA’s Usability Center as an integrated part of the agency's process improvement initiatives. He has more than fifteen years’ experience in applying HCI principles to the design of large scale core business applications, and most recently in the development of online services for the public. Wheeler is the agency's primary advocate of user-centered design methods and provides technical leadership to a contract staff of fourteen Lockheed Martin designers who are helping the agency to integrate user-centered methods into the software development process.

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Patricia Wright

Patricia Wright is a behavioral scientist interested in how information design can support communication between organizations and the general public, both for printed and electronic information. After earning a PhD at University College in London, Wright joined the Medical Research Council's Applied Psychology Unit in Cambridge, England. Then, in 1998, she moved to Cardiff University in Wales, to explore the design of health information and multimedia documents. Recent topics of interest have included personal IT aids for people with memory problems, and the uses of audio when providing information for older people.

Wright appears in many publications, is a member of the editorial boards of several journals, is a fellow of the British Psychological Society, the Institute of Scientific and Technical Communicators (U.K.) and an honorary fellow of the Society for Technical Communication (U.S.). This year, Wright received the Goldsmith Award for Distinguished Contributions to Engineering Communication from the Professional Communication Society of the IEEE.

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