Financial Planning Is NOT a Game!! ...Well, Actually It Can Be

Speaker:

Jason Miceli, Primacy

Presentation Slides:

Session Description:

In fact, it should be! There's a reason Gamification is such a buzz word. There are strong, justified reasons for pursuing integration of gaming elements, especially in areas with more complex concepts where continued reinforcement of positive behavior is warranted - such as in personal finance.

Why is this important? What can be expected in return? What's involved with making it happen? Jason will cover these and other critical questions on this exciting topic!

“By 2014, more than 70% of Global 2000 organizations will have at least one gamified application, driving 50% of all innovation.” –study from Gartner, Inc.

There are countless similar quotes and predictions from sources such as Gartner and Forrester. Gamification represents a software design choice proven to drive user engagement with business systems and applications. While some purport that Gamification is both new and perhaps a temporary fad, the integration of gaming elements into business solutions has been a practice for many years. It’s only recently that this practice has become more widely recognized and adopted by mainstream channels.

Gamification can mean several things. The chief concept to understand is that Gamification is not a process or even a methodology – it’s a strategy and design choice intended to increase the user experience, repeated interest, and engagement. There are many ways in which gaming elements can be woven into software solutions, or any business process for that matter. Throughout this session we will discuss fundamentals of Gamification, understand how related strategies have helped other organizations to achieve their business goals, and explore ways gaming elements can be integrated with financial systems and solutions.

We need our solutions to move from being functional and usable to pleasurable and meaningful – only then will people feel they have personal significance and serve to enrich their lives. It's time to get people ADDICTED to making intelligent choices and planning for their future!

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