Panel: UX Financial Research
10/24/12 3:00 PM to 3:45 PM
Moderator:
Bill Albert, Bentley University Design and Usability Center
Panel Members:
Jennifer Borchardt, Wells Fargo
Meena Kothandaraman, Bentley University
Tom Tullis, Fidelity Investments
Presentation Slides:
Panel Description:
User experience (UX) research is a key component for creating great user experiences, yet many financial institutions struggle to incorporate user research into their design process.
How can UX research improve financial systems? What is the business value of building a UX research process? What are the challenges that UX researchers face when working in the financial space?
Join a panel of experts as they discuss these questions and share their experiences performing, presenting findings from, and advocating for user research at major financial institutions.
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