The Psychology of Behavioral Change
10/24/12 9:00 AM to 10:00 AM
Ramit Sethi, Author of I Will Teach You To Be Rich
Ramit Sethi, author of the New York Times bestseller "I Will Teach You To Be Rich," has used his site and audience as a laboratory to test systematic approaches to improve customer financial behavior.
- Why do consumers "know" they should manage their money... but they don't?
- What communication methods work best to drive behavioral change? Do consumers and clients just need "more information"?
- What psychological insights can we use to change financial behavior?
In his talk, he'll share tested results from thousands of experiments and over 1 million readers - including suprising myths about consumers' financial behaviors.
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