The Psychology of Behavioral Change

Speaker:

Ramit Sethi, Author of I Will Teach You To Be Rich

Session Description:

Ramit Sethi, author of the New York Times bestseller "I Will Teach You To Be Rich," has used his site and audience as a laboratory to test systematic approaches to improve customer financial behavior.

• Why do consumers "know" they should manage their money... but they don't?
• What communication methods work best to drive behavioral change? Do consumers and clients just need "more information"?
• What psychological insights can we use to change financial behavior?

In his talk, he'll share tested results from thousands of experiments and over 1 million readers - including suprising myths about consumers' financial behaviors.

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