Vice President, User Experience Research
Thomas S. (Tom) Tullis., Ph.D., is Vice President of User Experience Research at Fidelity Investments. He joined Fidelity in 1993 and was instrumental in the development of the company’s usability team and a state-of-the-art Usability Lab. He received his B.A. from Rice University, M.A. in Experimental Psychology from New Mexico State University and Ph.D. in Engineering Psychology from Rice University. With more than 30 years of experience in human-computer interface studies, he has published over 35 papers and holds eight U.S. patents.
Prior to Fidelity, he held positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He is co-author (with Bill Albert) of the book “Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics,” and co-author (with Bill Albert and Donna Tedesco) of the book “Beyond the Usability Lab: Conducting Large-scale User Experience Studies.”