Global Marketing Simulation
Global marketing’s main job is to create customer value in the global marketplace. This workshop focuses on how managers evaluate global market opportunities and develop market entry and expansion strategies in order to create customer value internationally. The primary challenge is to decide if the marketing strategies will be strictly local, global, or adapted from other markets. Through a highly challenging computer simulation, students learn how to assess global marketing opportunities and how to develop and manage marketing strategies in a global setting.
Managing in a Globalized World
Globalization refers to the worldwide movement toward economic, financial, trade, and communication integration. It implies a shift from local and nationalistic perspectives to a broader outlook of an interconnected interdependent world with free transfer of capital, goods, and services across national frontiers.
This seminar focuses on the challenges associated with developing strategies and managing the operations of companies in a globalized world. It examines the requisite structures and processes that facilitate internationalization of the business enterprise. The seminar also studies management of key business functions, i.e., R&D, marketing, finance, value chain, and human resources in a global setting.
Transforming the Enterprise through Social Media and Technology Trends
This workshop looks at how technology developments and social media enable new business opportunities. Using recent white papers, blog posts, and journal articles to provide theoretical background, along with several hands-on exercises to gain practical experience, participants will explore online social networks, cloud computing services, big data techniques, and mobile devices to better evaluate their impact on consumers and the enterprise.
This seminar presents, particularly from the North American perspective, how innovative organizations are using these technologies to transform the way they do business, and how they discover new opportunities enabled by new technologies. The goal is to empower participants to encourage similar technology-based innovation processes in their own work environments. The seminar emphasizes the importance of understanding both business and technology considerations in making IT-based business innovation a reality.
This seminar is held in Bentley’s state-of-the-art CIS Studio classroom, a social learning space designed to promote collaborative learning.
Understanding Global Financial Markets
This workshop course focuses on the global financial markets and provides students with a practical and comprehensive overview of how the markets interact. Conducted in the state-of-the-art Trading Room at Bentley, students develop a better understanding of how financial markets work from a theoretical and a practical perspective, how different financial markets underpin the economy and the increasing importance and impact of information in global financial markets.