Drawing on a book-length study of how global marketing by American marketers helps fuel anti-Americanism, this presentation focuses on backlash against marketing encountered by American companies both at home and abroad. Marketing has assumed an ever-increasing role in forming new behavioral patterns. This means that marketers have to accept blame where bounds are overstepped, where brands are touted as one's most important friend, where indulgence, obesity, and the seven vices are portrayed as roads to happiness. The image of America abroad as an arrogant and dangerous adolescent is in part the result of such irresponsible marketing efforts at home and abroad. It is high time for marketers to grow up, recognize their increased importance in setting societal standards, and act with commensurate responsibility. Otherwise the amazing rise of marketing will be the cause of its decline.