Consumer resistance to marketing is widespread and growing. The combination of increasing marketing saturation and new technologies of consumer control have led to an unprecedented level of marketing resistance. Yet, little research has studied this phenomenon directly. Yankelovich Partners field a MONITOR OmniPlus in February 2004 to examine this problem and to identify opportunities and new directions for marketers. This presentation will share the key highlights from this groundbreaking research as well as the broad outlines of a new marketing model preferred by consumers.