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Speaker Bios
"Consumer Resistance to Marketing" J. Walker Smith, Ph.D., is president of Yankelovich Partners, Inc., a marketing services consultancy offering marketing productivity solutions and specializing in lifestyle trends and customer targeting solutions. Walker is co-author of Rocking the Ages: The Yankelovich Report on Generational Marketing (1997), a highly regarded assessment of generational marketing strategies, and Life Is Not Work, Work Is Not Life: Simple Reminders for Finding Balance in a 24/7 World (2001), a collection of short essays and personal reflections on work/life balance picked by The Wall Street Journal as one of the ten best work-life books of 2001. Described by Fortune magazine as "one of America's leading analysts on consumer trends," Walker is a much sought after speaker and authority on social trends in America whose quotable insights appear regularly in the national media and business press. He does a weekly commentary called "City Views" for Smart City, a public radio show about cities and community life broadcast by WKNO-FM in Memphis, as well as a regular column in Marketing Management magazine and in DIRECT magazine. Prior to Yankelovich, Walker was director of research for DowBrands, Inc. He was a summer lecturer at the annual School of Marketing Research at the University of Notre Dame for 14 years and he is a past vice president of the marketing research division of the American Marketing Association. He is a director of Ptek Holdings and a member of the Board of Advisors for the School of Journalism and Mass Communications at the University of North Carolina at Chapel Hill as well as the board of directors for the American Marketing Association Foundation. Walker holds three degrees from the University of North Carolina at Chapel Hill including a doctorate in Mass Communication Research. Johny K. Johanson "In Your Face - The Backlash Against Marketing Excess" Johny K. Johansson is McCrane/Shaker Professor of International Business and Marketing, McDonough School of Business, Georgetown University, where he specializes in international marketing strategy and consumer decision making. A native of Sweden, he is a graduate of the Stockholm School of Economics and University of California at Berkeley. His current research focuses on Japanese and European companies and markets. Johansson has consulted and given executive seminars for companies worldwide, including General Electric, Marriott, and Xerox in the United States; Beiersdorff and Ford Werke AG in Germany; Volvo and Electrolux in Sweden; and Honda, Dentsu, and Fuji film in Japan. He has conducted seminars at institutions ranging from Stanford, MIT, and Columbia University in the United States to France's INSEAD, Spain's IESE, Germany's University of Cologne, and Hebrew University in Jerusalem, to Kobe and Hitotsubashi Universities in Japan, Chinese University of Hong Kong, and the Indian Institute of Management in Calcutta. Johansson is author of Global Marketing and co-author of Relentless: The Japanese Way of Marketing. Rajiv Grover "Marketing or Marketers: What or Who Needs Reforming?" Dr. Rajiv Grover is the Head of the Department and holder of the Terry Chair of Marketing at the Terry College of Business, The University of Georgia in Athens, Georgia. Prior to assuming the current academic administrative position, Dr. Grover was the SVP of Business Development and Marketing with a high-tech start-up for two years in the Silicon Valley. He has varied interests and accomplishments that span academic research, teaching, executive development, editorships, consulting, and expert witness engagements. His research and teaching philosophy focuses on resolution of managerial problems. His interests lie in the areas of market-focused management and strategy; new product development; customer satisfaction; market research; and organizational networks and relationships. Dr. Grover has received several honors for his research and teaching efforts. He has received the prestigious O'Dell award for the best paper in the Journal of Marketing Research. He has authored the book, Theory and Simulation of Market-Focused Management, published by Dryden Press, and was the founding editor of The Journal of Market Focused Management, that was published by Kluwer Academic Publishers. He has distinguished himself as a teacher both in formal academic settings, having won the Hugh O. Nourse Outstanding MBA Teacher Award, as well as in the corporate environment. He has consulted with and conducted seminars and executive education programs in leading organizations such as AT&T, ALCOA, KPMG, PNC Bank, PPG, Texas Instruments, Citibank, and IBM. Dr. Grover received his Ph.D. from the University of Massachusetts at Amherst in 1983. He has an engineering degree from the Indian Institute of Technology and an MBA from the Indian Institute of Management. Prior to joining The University of Georgia, Dr. Grover was a faculty member at the University of Pittsburgh and before that, at Penn State University. He has been a visiting Professor at Johns Hopkins University, Duke University and Stanford University. Raj Sisodia "Marketing's Reputation With Consumers and Business Professionals" Dr. Rajendra S. Sisodia is Professor of Marketing at Bentley College, and was previously Trustee Professor of Marketing and the Founding Director of the Center for Marketing Technology. Previously, he was Director of Executive Programs and Associate Professor of Marketing at George Mason University in Fairfax, Virginia, and Assistant Professor of Marketing at Boston University. An electrical engineer from BITS, Pilani (India), Dr. Sisodia has an MBA in Marketing from the Bajaj Institute of Management Studies in Bombay, and a Ph. D. in Marketing & Business Policy from Columbia University. His research, teaching and consulting expertise spans the following areas: strategic marketing frameworks, marketing malpractices, relationship marketing, measuring and improving marketing productivity; alliances and partnering; strategic and marketing issues in the telecommunications and information industries; strategic uses of information technology in business; the marketing of services and marketing strategy. Dr. Sisodia was nominated three times for the George Mason University Teaching Award, and was twice a finalist. In 2003, he was cited as one of "50 Leading Marketing Thinkers" by the UK-based Chartered Institute of Marketing. Dr. Sisodia's book The Rule of Three: How Competition Shapes Markets (with Jagdish N. Sheth) was published by the Free Press division of Simon & Schuster in 2002, and has been translated into German, Japanese and Chinese. The book was the subject of a seven-part series that aired on CNBC India and CNBC World. Dr. Sisodia has published approximately eighty articles in publications such as Harvard Business Review, Journal of Business Strategy, Journal of Business Research, Journal of the Academy of Marketing Science, Marketing Letters, Marketing Management, Marketing Research, Journal of Services Marketing, European Business Forum, Ivey Business Journal, and others. He has authored book chapters on "Consumer Behavior in the Future," "The Future of Marketing Education," "The Impact of Information Technology on Relationship Marketing" and "The Future of Marketing." He has also written about two dozen cases, primarily on strategic and marketing issues in the telecommunications industry, as well as authored a number of telecommunications industry and company analyses. His research reports titled The Consolidation of the Information Industry (with Jagdish N. Sheth, Emory University) and The Future of Wireless Communications (also with Jagdish N. Sheth) have been published by the International Engineering Consortium. Dr. Sisodia writes frequently for The Wall Street Journal, and his work has been featured in The New York Times, Fortune, Financial Times, The Washington Post, The Boston Globe, Christian Science Monitor, The Economic Times, Upside and numerous other publications, radio shows and television networks such as CNN, CBC and Fox. Jerry Wind "Challenging the Mental Models of Marketing" Jerry Wind is The Lauder Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania. He is the founding director of the Wharton think tank The SEI Center for Advanced Studies in Management. More recently he initiated two major programs: The Virtual University Lab, and The Value of Marketing Program. From 1983 to 1988, he served as founding director of the Joseph H. Lauder Institute of Management and International Studies, and from 1980 to 1983 as the founding director of the Wharton Center for International Management Studies. Dr. Wind chaired the Wharton committees that designed the Wharton Executive MBA Program (1974), the Wharton International Forum (1987) and the radically new MBA curriculum (1991). He joined the Wharton staff in 1967, upon receipt of his doctorate from Stanford University. Dr. Wind is one of the most cited authors in marketing. He is a regular contributor to the professional marketing literature, which has included 14 books and over 200 papers, articles, and monographs encompassing the areas of marketing strategy, marketing research, new product and market development, consumer and industrial buying behavior, and international marketing. He has lectured in faculty seminars and executive programs in over 50 universities worldwide. Dr. Wind has served as editor-in-chief of the Journal of Marketing, on the policy boards of the Journal of Consumer Research and Marketing Science, and has been on the editorial boards of all major marketing journals. Dr. Wind is an active member of the major marketing and management science professional associations. He is a former academic trustee of the Marketing Science Institute and a member of a number of their steering committees. Dr. Wind is the recipient of various awards, including the prestigious Charles Coolidge Parlin Award (1985). He was elected as the 1984 member of the Attitude Research Hall of Fame and has won a number of research awards, including two Alpha Kappa Psi Foundation awards. More recently, he was awarded the first Faculty Impact Award by Wharton Alumni and the 1993 AMA/Irwin Distinguished Educator Award. Frederick E. Webster, Jr. "Marketing: A Work in Progress" Fred Webster is Charles Henry Jones 3rd Century Professor of Management, Emeritus, at the Tuck School of Business at Dartmouth. He is also a Visiting Scholar at the Eller School of Business and Public Administration at the University of Arizona. He is known internationally for his research, writing, teaching, and consulting in industrial marketing strategy and organization. He is President of FEW Consulting Services, Inc. and serves on the Boards of Directors of several corporations and not-for-profit organizations. In recent years, his work has focused on the role of marketing in the organization, value-based views of marketing strategy, and the links between organization culture, customer orientation, and business performance. Among his many publications relevant for this symposium are "Can Marketing Regain a Seat at the Table?," MSI Working Paper No. 03-113; Market-Driven Management (2nd ed., Wiley, 2002); "The Changing Role of Marketing in the Corporation," Journal of Marketing (1992); "The Rediscovery of the Marketing Concept," Business Horizons (1988); "Top Management's Concerns about Marketing," Journal of Marketing (1981); Social Aspects of Marketing (Prentice-Hall, 1974); and "Does Business Misunderstand Consumerism?," Harvard Business Review (1973). Rajendra Srivastava "Can Marketing Bridge Corporate Fault Zones?" Raj Srivastava is Roberto C. Goizueta Chair in e-Commerce and Marketing and at the Goizueta Business School, Emory University. He has served on the faculty of the McCombs Business School at the University of Texas at Austin as the George Kozmetsky Chair in Business, and as a visiting faculty member at London Business School and the Indian School of Business. Raj’s research, spanning marketing and finance, has been published in Journal of Marketing, Journal of Marketing Research, Marketing Science and Journal of Banking and Finance. His current research focuses on the impact of marketing processes and market-based assets on corporate financial performance and shareholder value. His 1998 paper titled “Driving Shareholder Value Via Market-Based Assets” received both Maynard and Marketing Science Institute/Paul Root Awards for the Journal of Marketing article judged to contribute most to the development of theory and practice of marketing, respectively. He is considered a thought leader on issues related to strategic brand management, customer management and market-driving strategies. Raj is recognized for his pioneering work linking marketing strategy to financial performance. He is an “evangelist” on issues related to marketing metrics and has spoken extensively on the topic in senior executive programs and academic conferences in US/Canada, Latin America, Europe, Australia and Asia. Jagdish N. Sheth "How to Reform Marketing" Dr. Jagdish N. Sheth is the Charles Kellstadt Professor of Marketing at the Gouizeta Business School, Emory University. Formerly, he was the Robert Brooker Professor of Marketing at the University of Southern California and the Walter Stellner Distinguished Professor of Marketing at the University of Illinois. He has also served on the faculties of Columbia University and the Massachusetts Institute of Technology. Dr. Sheth has published nearly 30 books and over 200 articles in marketing and other business disciplines. His book The Theory of Buyer Behavior (with John A. Howard) is a classic in the field of consumer behavior, and is one of the most cited works in marketing. His other books include Marketing Theory: Evolution and Evaluation (with David Gardner and Dennis Garrett) and Consumption Values and Market Choices: Theory and Applications (with Bruce Newman and Barbara Gross). Recent books include Clients for Life (2001) and The Rule of Three (2002). Professor Sheth has worked for numerous companies in the United States, Europe and Asia, both as a consultant and as a seminar leader. His clients have included AT&T, Bell Canada, Ford, Motorola, Northern Telecom, 3M, Whirlpool, General Motors and numerous others. He has been an advisor to the Singapore Economic Development Board, as well as to various other governmental agencies in several countries. Dr. Sheth is an American Psychological Association Fellow and past President of APA's Consumer Psychology Division and Association for Consumer Research (ACR). He was the recipient of the Viktor Mataja Medal from the Austrian Research Society in Vienna (1977) and the 1989 Outstanding Marketing Educator Award from the Academy of Marketing Science. In 1991, Dr. Sheth was recognized as the Marketing Educator of the year by Sales and Marketing Executives International (SMEI). In 1992, the American Marketing Association awarded Dr. Sheth the PD Converse Award for his life-long contribution to the discipline of Marketing Theory. In 1996, he was elected to be the Distinguished Fellow of the Academy of Marketing Science. Philip Kotler "Observations on Marketing Reform" Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. He received his Master's Degree at the University of Chicago and his PhD Degree at MIT, both in economics. He did post-doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago. Professor Kotler is the author of Marketing Management: Analysis, Planning, Implementation and Control, the most widely used marketing book in graduate business schools worldwide; Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; The Marketing of Nations; and Kotler on Marketing. He has published over one hundred articles in leading journals, several of which have received best-article awards. Professor Kotler was the first recipient of the American Marketing Association's (AMA) "Distinguished Marketing Educator Award" (1985). The European Association of Marketing Consultants and Sales Trainers awarded Kotler their prize for "Marketing Excellence". He was chosen as the "Leader in Marketing Thought" by the Academic Members of the AMA in a 1975 survey. He also received the 1978 "Paul Converse Award" of the AMA, honoring his original contribution to marketing. In 1989, he received the Annual Charles Coolidge Parlin Marketing Research Award. In 1995, the Sales and Marketing Executives International (SMEI) named him "Marketer of the Year." He has been Chairman of the College of Marketing of the Institute of Management Sciences, a Director of the American Marketing Association, a Trustee of the Marketing Science Institute, a Director of the MAC Group, a former member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board. He is a Member of the Board of Governors of the School of the Art Institute of Chicago and a Member of the Advisory Board of the Drucker Foundation. He has received honorary doctoral degrees from the Stockholm University, University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the University of Economics and Business Administration in Vienna, Budapest University of Economic Science and Public Administration, and the Catholic University of Santo Domingo. Glen Urban "Customer Advocacy - The Start of a New Paradigm in Marketing?" Glen L. Urban is a leading educator, a prize-winning researcher specializing in marketing and new product development, an entrepreneur, an author, a sculptor, and a sailor. He has been a member of the MIT Sloan School of Management faculty since 1966, was Deputy Dean at the school from 1987 to 1991, and Dean from 1993 to 1998. Urban's research focus is on management science models that improve the productivity of new product development. In a methodology he devised called Information Acceleration, he uses computer technology to simulate future sales of products such as cars, computer systems, telecommunications, and drugs. Information Acceleration emerged from Urban's earlier ground-breaking work in premarket forecasting for frequently-purchased consumer (nondurable) goods called Assessor. Since the Assessor concept, it has been used to forecast the success and profitability of more than 3,000 new consumer products around the world. Trained initially in engineering and business -earning a B.S. in mechanical engineering in 1963 and an M.B.A. in 1964, both from the University of Wisconsin - Urban went on to earn a Ph.D. in marketing at Northwestern University in 1966. He is co-author of six books, including Digital Marketing Strategy (2003), Design and Marketing of New Products (second edition, 1993), Advanced Marketing Strategy (1991), and Management Science in Marketing (1969). He has also published over thirty articles on pre market forecasting of new products, test marketing, product line planning, leading-edge users in new product development, and Trust Based Strategies. His papers have won several prestigious awards, including two O'Dells (in 1983 and 1986) for the best papers published in marketing research. In 1996 he received the American Marketing Association Paul D. Converse Award for outstanding contributions to the development of the science of marketing, and the Journal of Marketing award for best paper. In 1999, he was winner of the American Marketing Association and The Wharton School of the University of Pennsylvania Charles Coolidge Parlin Award for recognition of a body of work in marketing research. Mohan Sawhney "Marketing in a Connected World" Mohanbir Sawhney is the McCormick Tribune Professor of Technology, the Director of the Center for Research in Technology & Innovation and the Chairman of the Technology Industry Management Program at the Kellogg School of Management, Northwestern University. Prof. Sawhney is a globally recognized scholar, teacher, advisor and speaker in strategic marketing, technology marketing and e-business strategy. His research and teaching interests include collaborative marketing with customers, IT and business value, technology-enabled business transformation and business innovation in large companies. He has been widely recognized as a thought leader. BusinessWeek named him as one of the 25 most influential people in e-Business. Crain's Chicago Business named him a member of "40 under 40", a select group of young business leaders in the Chicago area. He is a Fellow of the World Economic Forum. Prof. Sawhney is the co-author of three books - The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation, Techventure: New Rules for Value and Profit from Silicon Valley, and Kellogg on Technology & Innovation. He has also co-authored PhotoWars, a strategy simulation game. His research has been published in leading journals like California Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science. He has also written several influential trade articles in publications like the Financial Times, CIO Magazine, and Business 2.0. He has won several awards for his teaching and research, including the 2001 Accenture Award for the best paper published in California Management Review in 2000 and the Outstanding Professor of the Year at Kellogg in 1998. Prof. Sawhney holds a Ph.D. in marketing from the Wharton School of the University of Pennsylvania; a Master's degree in management from the Indian Institute of Management, Calcutta; and a Bachelor's degree in Electrical Engineering from the Indian Institute of Technology, New Delhi. Stephen Haeckel "Designing a Business From the Customer Back" Stephan H. Haeckel is President of Adaptive Business DesignsTM, past Chairman of the Marketing Science Institute, and retired Director of Strategic Studies at IBM's Advanced Business Institute (ABI). At the ABI Steve created, developed and pioneered the sense-and-respond concept of adaptive business design. He coined the term in 1992, and introduced it to a larger audience in a 1993 Harvard Business Review article with Richard Nolan. Through his courses, articles, speaking engagements and coaching activities he made "sense-and-respond", "manage-by-wire," and "customer-back" part of the business vocabulary. His book, Adaptive Enterprise, provides organizational leaders with a comprehensive framework for adaptiveness, introducing important new principles for business strategy, structure and governance. Other publications have appeared in several books, and as articles in the Harvard Business Review, Sloan Management Review, Planning Review, Long Range Planning, Marketing Management, IBM Systems Journal, and the Journal of Interactive Marketing. Haeckel's IBM career included responsibilities as a marketing executive in Europe and on IBM's corporate staff, where he headed the project that resulted in IBM's decision to enter the commercial systems integration business. He was a coauthor of IBM's successful services strategy. Haeckel is an adjunct faculty member at the IBM Advanced Business Institute, and a founding member of the Homeland Security Council of the American Management Association. From 1985 to 1986 he served on the Advisory Council of the Federal National Mortgage Association. In 1994, he was named to the panel of judges for the McKinsey Awards, which recognize the two best articles published each year in the Harvard Business Review. He has engineering and MBA degrees from Washington University in St. Louis. David B. Wolfe "Marketing to the New Customer Majority" David B. Wolfe is an internationally recognized consumer behavior expert who originated the field of developmental relationship marketing (DRM). Author of Serving the Ageless Market (McGraw-Hill, 1990), released in Japanese in 1993, and Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority (Dearborn, November 2003), Mr. Wolfe has lectured in Asia, Africa, Europe and North America. He has also published numerous articles in magazines and journals such as Advertising Age, American Demographics, Journal of Consumer Marketing, Journal of Business Strategy and Journal of Health Care Marketing. Mr. Wolfe's position as a provocative and cutting-edge contributor to marketing is evident in the academic world where he has lectured at such universities as Bentley College, Loyola College, University of New Hampshire, and the University of Southern California. He has taught a course in DRM at George Mason University's Executive MBA Program. Mr. Wolfe is principal in Wolfe Resources Group. His consulting clients have included AIG Insurance Group, AARP, American Express, AT&T, Bausch & Lomb, Coca Cola, Ford Motor Company, General Motors, The Hartford Insurance Co., Kimberly-Clark, MetLife, Marriott Corporation, Prudential Insurance Co., Shearson Lehman Hutton, Southwestern Bell, Textron and USAA, among many others. William L. Wilkie "Scholarship in Marketing: Lessons From the '4 Eras' of Thought Development" William Wilkie, Aloysius and Eleanor Nathe Professor of Marketing at Notre Dame University, was recently honored by the American Marketing Association with its highest recognition, the 2001 Distinguished Marketing Educator Award. Dr. Wilkie has also served as President of the Association for Consumer Research and as a member of the Editorial Boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Public Policy & Marketing. Prior to rejoining Notre Dame, he served as a faculty member at Purdue, Florida, and Harvard universities, as an in-house consultant at the Federal Trade Commission in Washington, and as a research professor at the Marketing Science Institute, Cambridge. Dr. Wilkie has also served as an expert witness in a number of legal cases specializing on consumer marketing and advertising issues, and been listed in Who's Who in America. He is one of the ten most-cited authors in the field of marketing over a recent quarter-century period, and has been named as one of 28 "thought-leaders" in marketing, authors whose work has shifted thinking in the field. One of his articles has achieved the status of "Social Science Citation Classic" by the Institute for Scientific Information. His recent articles include "Marketing's Relationship to Society," (Chapter 1 in the Handbook of Marketing. SAGE, 2002, with E. Moore) and "Marketing's Contributions to Society," (Journal of Marketing, 1999 Special Millennium Issue, with E. Moore). Bob Lusch "A Service-Dominant Logic for Marketing" Robert F. Lusch is Professor of Marketing and Head of the Marketing Department at the Karl Eller College of Management at the University of Arizona. He previously served as Dean of the M. J. Neeley School of Business and Distinguished University Professor at Texas Christian University and as Dean of the Michael F. Price College of Business Administration and Helen Walton Robson Chair in Marketing Strategy at the University of Oklahoma. He received his Ph.D. from the University of Wisconsin. His expertise is in the area of marketing strategy and distribution systems. Professor Lusch has received numerous honors and recognitions including: Editor, Journal of Marketing, the Academy of Marketing Science Distinguished Marketing Educator Award, the Lybrands Bronze Medal for contributions to the accounting literature, the Harold Maynard Award for contributions to marketing theory and the Louis W. Stern Award for contributions to the marketing channels literature. Professor Lusch has served as Chairperson of the American Marketing Association, and trustee of the American Marketing Association Foundation. He has served on numerous corporate boards, has been active in consulting, and frequently teaches in executive education programs. Rajan Varadarajan "Marketing Strategy's Identity Crisis" Dr. Rajan Varadarajan is Distinguished Professor of Marketing, holder of the Ford Chair in Marketing and E-Commerce, and Head of the Department of Marketing, Texas A&M University at College Station. He received his Bachelors degree in science from Bangalore University, India, Bachelors degree in engineering from the Indian Institute of Science, Bangalore, Masters degree in Industrial Management from the Indian Institute of Technology, Madras and Ph.D. in Business Administration from the University of Massachusetts, Amherst. Dr. Varadarajan's teaching and research interests are in the areas of strategy, international marketing and electronic commerce. He is author of over 60 refereed journal articles on such topics as marketing and market strategy, competitive advantage, corporate diversification and divestitures, global competitive strategy, market pioneering advantage, multi-market competition, product-market growth strategies, strategic alliances, strategy typologies and taxonomies, interdependencies between corporate, business and marketing strategy and other topics. His research has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Academy of Management Journal, Strategic Management Journal, Sloan Management Review, California Management Review, Business Horizons, Journal of Business Research, and other journals. Dr. Varadarajan served as editor of the Journal of Marketing from 1993 to 1996 and the Journal of the Academy of Marketing Science from 2000 to 2003. He currently serves on the Editorial Review Boards of the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of Strategic Marketing, Review of Research in Marketing and Journal of Marketing Management. Dr. Varadarajan currently serves on the Board of Governors of the Academy of Marketing Science and previously served as President of the Marketing Strategy Special Interest Group of the American Marketing Association from 1998 to 2000. He has served as program co-chair for a number of conferences and consortia including the 1993 American Marketing Association Marketing Educators' Conference, the 1998 Academy of Marketing Science Marketing Educators' Conference, the 1997 American Marketing Association Doctoral Dissertation Competition, the 2001 American Marketing Association Faculty Consortium, and the 2004 American Marketing Association Doctoral Consortium. Dr. Varadarajan is a recipient of a number of honors and awards including the Academy of Marketing Science Distinguished Marketing Educator Award (2003), American Marketing Association Marketing Strategy Special Interest Group's Mahajan Award for Career Contributions to Marketing Strategy (2003), Academy of Marketing Science Distinguished Fellow (2002), Journal of Marketing Best Paper Award (2001), American Marketing Association Marketing Educators' National Annual Winter Conference Best Paper Award (2000), Academy of Marketing Science Marketing Educators' National Annual Conference Best Paper Award (1992), Texas A&M University Association of Former Students' Faculty Distinguished Achievement Award in Research (1994), and Texas A&M University Mays Business School Faculty Distinguished Achievement Award in Research (1986, 1990). Katherine Lemon "Marketing's Power in the Marketplace: For Good or For Ill?" Katherine Lemon is Associate Professor of Marketing at Boston College. Professor Lemon received her Ph.D. from University of California, Berkeley, an MBA from Wichita State University, and a BA from Colorado College. Previously Kay was a Visiting Professor of Marketing at the Harvard Business School, and was on the marketing faculty of Duke University's Fuqua School of Business. Prior to receiving her Ph.D., Kay held industry positions as Vice President of Marketing for a new high technology venture in Silicon Valley, and Senior Western United States Field Director of Marketing for a health care concern. Professor Lemon's research focuses on Customer Relationship Management, Customer Equity, Managing the Customer as an Asset, Impact of Wireless/Mobile Technologies on Customer Relationship Managment, and Consumer Brand Choice. She serves on the editorial boards of the Journal of Marketing, Journal of Service Research and Journal of Interactive Marketing. Her teaching interests are Marketing Principles, Electronic Marketing, Marketing of Services. |
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