Monday, August 9, 2004
8:00 a.m.

Event sponsors:

• Bentley College
• McCallum Graduate School of Business
• Center for Business Ethics
• Center for Marketing Technology

You are invited to attend a one-day symposium on "Does Marketing Need Reform?" This unique and important event features some of the leading scholars and practitioners in marketing addressing the issues of how the marketing profession can regain trust with customers and respect within organizations.

The rationale and theme for the symposium are described in more detail here. Confirmed speakers include:

• Stephen Haeckel, Adaptive Business Designs
• Johny K. Johansson, Georgetown University
• Philip Kotler, Northwestern University
• Bob Lusch, University of Arizona
• Mohan Sawhney, Northwestern University
• Jagdish Sheth, Emory University
• Raj Sisodia, Bentley College
• J. Walker Smith, President, Yankelovich Partners
• Glen Urban, MIT
• Rajan Varadarajan, Texas A&M University
• Frederick E. Webster, Jr., Dartmouth College
• Jerry Wind, Wharton
• William L. Wilkie, University of Notre Dame
• David B. Wolfe, Wolfe Resources, Inc.

Please join us for a stimulating day of introspection, insights and innovative thinking on the fundamental questions surrounding the practice of marketing. Space is limited, so please register soon by clicking here.

You can download a printable brochure for the event here. (PDF, 442K)

We look forward to seeing you in Boston.

Raj Sisodia
Bentley College