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Behind The Green Monster Blog

Bentley asks winners of the Break Into The Biz of Baseball internship who intern with the Red Sox to contribute to the Behind the Green Monster Blog. Selected blog posts can be seen here. 


William Keough

William Keough, a Boston College High School student from Hingham, Mass., spent a month as an intern with the Boston Red Sox, courtesy of Bentley University in Waltham, Mass and Major League Baseball Advanced Media (


The Boston Red Sox are arguably the most successful sports franchise of this century. The success of a sports franchise is almost exclusively credited to the players of the field. As long as I can remember when someone would say Red Sox I would think of a player – Roger Clemens, Mo Vaughn, Pedro Martinez, David Ortiz. The Boston Red Sox are a successful baseball team not because of the 25 men on the active roster, but because of all the people who work behind the scenes to ensure the franchise thrives and remains profitable for years to come. I have spent the last two weeks working with those people – the people who sell sponsorships, manage events, and ultimately provide the revenue to field a competitive baseball team.

Over the last two weeks I have gained both experience and knowledge in a variety of areas. I have been working primarily with Fenway Sports Group (FSG) which, in its own words, is “an innovative, sports-oriented sales and marketing organization that offers clients the tools necessary to resolve marketing integration challenges, drive brand awareness and deliver results.” FSG is in essence the sales and marketing arm of the Boston Red Sox. Although FSG is most closely associated with the Red Sox, hence the office on Yawkey Way and the same parent company, the company works with various franchises, ranging from Boston College athletics to Roush Fenway Racing. With FSG I have completed a significant amount of research on potential sponsors and new sponsorship ideas. But I certainly haven’t just sat at a computer every day.

FSG also runs the “Red Sox Destinations” program. The Red Sox Destinations program organizes trips to see the Boston Red Sox either in different cities or for out-of-state Sox fans to come see them in Boston. The trips typically include tickets, and a reception with a Red Sox player. The most recent trip the Destinations crew organized was to Cooperstown, N.Y., for the Hall of Fame induction ceremony. The Red Sox’ own Jim Rice was inducted last weekend, and thanks to Red Sox Destinations, hundreds of Jim Rice fans were able to attend. When the travelers returned this Tuesday, they had a reception with Jim Rice in the EMC Club at Fenway Park. I helped out with that event and got to personally congratulate Jim on his accomplishment. Following the reception we brought the travelers down to the field to watch batting practice from behind home plate. It was quite an experience. I was also able to speak briefly with Don Orsillo and Tom Caron of NESN while down at the field.

Wednesday was the Red Sox quarterly meeting. All Red Sox and FSG employees were asked to attend. The meeting was held in the EMC Club and was hosted by Larry Lucchino. At the meeting there was discussion of future plans for Fenway, record-breaking ticket sales, and of course the trade deadline. All of this was accompanied by my favorite part of the afternoon – a free lunch.

As I sit here on deadline day at 1:37 p.m., the Red Sox seem to be positioning themselves for a big deal. The popular names on the Red Sox radar include Roy Halladay, Adrian Gonzalez and Victor Martinez. Although this day is almost always centered on trades, significant news about David Ortiz and Manny Ramirez broke yesterday around noon. The fact that David Ortiz and Manny Ramirez both tested positive for performance- enhancing drugs in 2003 is both embarrassing and devastating. It will be interesting to see how the next few days here play out.

This internship has already provided me with connections I feel can make a difference in the future, and valuable business knowledge. I strongly recommend that everyone enter this contest. The reward isn’t money or fame, it’s the opportunity of a lifetime to work for one of the most successful franchises in the country. The prize cannot be spent away or wasted. It is an experience that will benefit you for the rest of your life.


I guess I knew this day would come eventually, but I never thought it would come so quickly. It is now the last day of my one-month internship with the Boston Red Sox.

Since my last blog entry a lot has changed here in Red Sox Nation – the most obvious changes being the acquisition of catcher/first baseman Victor Martinez and the team’s precipitous fall from the top of the American League East standings. Although times are tough for the team on the field, business is swirling in the Red Sox offices. The Jimmy Fund Radio-Telethon is taking place in just a few short days, and Deutsche Bank Championship preparation is in full swing.

I have been working primarily on sponsorship proposals for potential customers, and of course watching as much batting practice from the field and attending as many games as is humanly possible. I have been brainstorming for ideas for events, promotions, and new sponsorship opportunities and have been working on formal proposals using Microsoft PowerPoint and Adobe Photoshop Elements. With all the time and effort I have put into these proposals, they are starting to look like the real deal. It is truly amazing how much one can learn in a short period of time when immersed in a real business setting.

The knowledge I have garnered over the last month has significantly surpassed the knowledge I could learn in a classroom. This great opportunity has given me a step ahead of my soon-to-be classmates in college and an unparalleled motivation to become an intelligent, aggressive, and successful businessman.

I would like to thank everyone at Bentley University for this incredible opportunity. Everything was so well managed on their part, from the process to name a winner to the media coverage of my opportunity in the Boston Herald and Boston Globe, and my home paper , the Hingham Journal. Thanks to the Bentley University Office of Public and Media Relations, I am even going to write a column about my experience in the Journal.

Anyone who is even considering entering this contest should do so. A 100-word essay will not take all day. Enter this contest regardless of your doubts. I remember as I filled out my essay thinking “There is absolutely no way I am going to win this.” You cannot pass up this chance, because the reward is second to none.



Jeremy Adler

The 15-year-old student at Sharon High School in Sharon, MA, is spending a month as an intern in the Boston Red Sox’ front office, courtesy of Bentley College in Waltham, Mass and Major League Baseball Advanced Media (


As an ultimate, die-hard Red Sox fan, it is my dream to someday work in the business of baseball, and for one month this summer, I get to live the dream. Early in March, Bentley College officials told me that I was the winner of the annual “Break into the Biz” contest. The Grand Prize: A one-month internship with the Boston Red Sox!

My first ten days have been hectic, exciting, and a lot of fun. The first thing I received was a pass with my picture, giving me access to the entire park! I have worked with Fenway Sports Group (FSG), a sports-oriented, sales and marketing organization that works very closely with the Red Sox,, Boston College, and NESN, among other companies. With FSG, I have done research on Digital Marketing and have tried to contact Digital Marketing firms that FSG may use in the future. Also, I worked with the Red Sox Foundation. The Foundation’s primary focus is in serving the health, education, recreation, and social service needs of children and families in need across New England. They had an event July 26th, called “The Monster Mash,” and I assisted in the preparation of the event.

In addition, I have done some work with the Corporate Partnership Department. All of the needs of the Boston Red Sox corporate partners are taken care of in this department, including the procuring of tickets to a game, or facilitating tours of Fenway Park for them. In the Corporate Partnership Department, I helped file receipts and organize the tickets that were sold. One day, I got to help out the Red Sox Fan Service department. All of the fan mail written to the Red Sox goes to the Fan Service’s department. When I worked there, I read some of the fan mail, and put it in the Red Sox database, so the Red Sox organization has a record of all the mail they receive.

I assisted with the Red Sox MLB Authentication department a few times too. After games, all of the game used bats, balls, bases, jerseys, and other collectibles, are given to the MLB Authentication department, to be authenticated, proving that the items were actually used in the game, and not fakes bought online. Finally, I worked in the clubhouse one day, and assisted the clubhouse attendants with the setting up of the dugout, bullpen, field, and, I got to hang out with all the players that day, which was amazing! During my first ten days with the Red Sox, I have learned so much, and seen that there is so much more to Major League Baseball then just the game on the field. I have already met many baseball celebrities and hopefully I have made some acquaintances that may help me get a job in the Business of Baseball in the future.


There aren’t many days in the baseball season as important as the July 31st non-waiver trade deadline, and this year, I got to spend the day at Fenway Park! The day started slowly, with only the Ken Griffey Jr. trade to the White Sox, and the Arthur Rhodes trade to the Marlins happening. The four o’clock deadline came and went, and everyone in the office, myself included, thought that Manny Ramirez was still a member of the Red Sox. As the minutes progressed, it began to leak that Manny was dealt to the Dodgers, and the Red Sox would be receiving outfielder Jason Bay from Pittsburgh. The announcement of the deal ended what was a long and exciting day.

After the trade, not much of my job changed. There was some public outcry after the deal, but for the most part, the fans agreed with the trade. Inside the office, most agreed that it was time for Manny to go, and were happy to receive Jason Bay, a player that will hopefully be a member of the Red Sox for a long time.

During the week, I have worked a lot with the Red Sox Foundation, helping with the preparation of Futures at Fenway, a day when both the Lowell Spinners (SS A) and Pawtucket Red Sox (AAA) get to play a game at Fenway Park. The event will be taking place August 9th. I also assisted with the Red Sox Scholar program. To become a Red Sox Scholar, you must attend public school in the city of Boston, and you must apply. If you get accepted, you receive get a $10,000 college scholarship, and get invited to Fenway Park for many special events.

One of the highlights of my internship occurred recently, when all the interns working for the Red Sox got to have lunch with the Red Sox President and CEO Larry Lucchino. Mr. Lucchino talked about how he, John Henry, and Tom Werner bought the Red Sox, and what they planned to do once they bought the team. He also answered some of our questions for about an hour. It was very insightful, and truly an honor to spend time with one of the masterminds of the Red Sox recent success. 

Fenway Park is hosting the NESN/WEEI Jimmy Fund Radio Telethon on August 14th and 15th, so I have been doing all I can to help with that. This is a great event that helps try to find a cure for cancer, and since 2002, the Jimmy Fund has raised 12 million dollars from this event, and they look to add to the total this year.

My eyes have been opened to how much work needs to be done in order for the Red Sox Organization to run smoothly. It is a lot of hard work, with many moving parts, and it’s amazing to experience firsthand. It has been absolutely incredible the first two weeks at Fenway, and I’m sure it will be no different for the last two weeks.


I didn’t think it was possible for one month to go by so quickly, yet as I pack up my things, and exit Fenway Park as an employee of the Red Sox for the last time in 2008, I can’t help but think how fast this month went.

For the past week, I have done a lot of work in baseball operations, which is great because that is what I want to do when I get older. I have been working with professional scouting, trying to find talented players in Independent League Ball that have Major League potential. I have also been looking up players that are putting up superior numbers in both the Gulf Coast League and Arizona League, and seeing if there are any players that the Red Sox may be interested in trading for. Being able to work inside the same office as some of the most brilliant baseball minds was an incredible experience, and it’s something I will never forget.

Earlier in the week, New England Cable News (NECN) came to do a story about my internship. I was glad to help Bentley College and receive some exposure about how great this program is, and also it was lot of fun to talk on camera, and tell people what I have been doing during my month long internship. Thanks to Bentley’s Margaret Menotti, I also had my name in both the Boston Globe and Boston Herald over the summer!

This past week, there has been a lot of buzz about the upcoming Neil Diamond concert at Fenway Park. Although I will not be attending the concert, it was interesting to see all the preparation that needed to go into the production. It was bizarre to see the centerfield triangle at Fenway overtaken by an enormous stage.

During this internship, I garnered so much information about all different aspects of the business of baseball, and I realized that there’s a lot more happening at Fenway Park then the game on the field. This internship also helped me gain a sense of responsibility, by taking the train to Fenway everyday. I have gotten so much out of this experience, and I recommend all high schoolers interested in the business of baseball to apply for this position, because it is a once-in-a-lifetime opportunity, and one that you will definitely cherish for the rest of your life. I know for a fact that no matter how long I live, I will never forget the summer of 2008. 



Max Koenig

Max Koenig is having a Major League adventure this summer. The 17-year-old student at Phillips Exeter Academy in Exeter, NH, is spending a month as an intern in the Boston Red Sox’ front office, courtesy of Bentley College in Waltham, Mass and Major League Baseball Advanced Media ( Koenig, will be a senior at Phillips Exeter this fall.


Working for the Red Sox is what every kid who grew up in New England dreams about doing, and for a month this summer I get to live that dream. My first two weeks interning with the Boston Red Sox have been fast paced and extremely enjoyable. It was a bit hectic learning my way around the office at first, and learning everyone’s names during the first series after the All-Star break, which just happened to be against the Yankees

For the first 10 days I was working in Corporate Partnerships. Any and all needs of the Boston Red Sox corporate partners are accommodated by this department--from getting tickets for a certain game to a corporate fantasy day where the company gets to play softball on the field at Fenway Park. Another part of this department is Kid Nation, which is the official fan club of the Boston Red Sox for kids 14 and under. During home games I helped sell Kid Nation Memberships in one of the two booths (at Gate E or Gate B). Other highlights of the week (other than being at Fenway Park all day!) included the Papa Jack Hitting Clinic and the final day in Corporate Partnerships where I helped out with fantasy days for Hewlett Packard, Beth Israel Deaconess Medical Center, and 99 Restaurants.

After Corporate Partnerships I moved on to intern with Fenway Sports Group (FSG), which is a marketing company owned by the same company who owns NESN and the Boston Red Sox. The most visible part of FSG is called Fanfoto, a professional photo service available to fans during Fenway Park tours and games. If you are ever at Fenway and see people in lime green polo shirts with cameras, those would be Fanfoto photographers, who take great pictures so you can remember your day at the park. For the past few days I have been helping out with any aspect of Fanfoto that I can, which is cool because I get to see another side of the Red Sox organization that most people never get to see.

Needless to say my first two weeks have been awesome. Just being around Fenway is cool, but going behind the scenes and being part of all these activities is even cooler. This is definitely the best summer job a kid could have!


There are not many jobs where, after your 10th straight day of work of at least 8 hours a day, you are still energized enough to roll out of bed and drive an hour to work for that 11th day. Luckily, I happen to have one of those jobs. Maybe it is the fact I am a diehard Sox fan or maybe it is the fact I work at Fenway Park; whatever the reason for it, I don’t think there is anything else I could be doing this summer that could be this enjoyable. I don’t think it has sunk in yet that I work at 4 Yawkey Way!

This past week I finished up my two weeks at Fenway Sports Group (FSG) and I have now moved on to The Premium Sales Department. All of those fans you see in the suites, the .406 club, or on bar stools on top of the monster next to Fisk’s pole were taken care of by Premium Sales. It is the job of this department to sell luxury suites and to provide the perks that make coming to Fenway Park all the more enjoyable for VIP’s or businesspeople and their clients. At the moment, the Premium Sales Department is selling the suites for the Rolling Stones concerts coming up on August 21st and 23rd.

Outside of the day-to-day work I have had three interviews with local media, the coolest one coming this past week with Channel 7 (NBC) news in Boston. They did a story on me that ran on the August 4 6:00pm newscast and then on the August 5 noon broadcast. I have also had interviews with the Boston Herald and a local paper at home, The Exeter News Letter. I have enjoyed getting the word out about the internship because hopefully it will help Bentley attract more applicants for next year’s contest. If it wasn’t for this contest, I would not have had the opportunity to intern with the Red Sox because to do something like this, most of the time you either have to: a) be older than 17 or b) know someone in the business. I have had an amazing time with the Boston Red Sox this summer, everyone has been great to work with and I don’t think I could have had a better month.