Emerging Issues
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Rajendra Sisodia, Professor of Marketing at Bentley, is co-author of the book Firms of Endearment, which profiles a new breed of socially conscious corporation and the emergence of "capitalism with a conscience." The book presents a compelling case for a new business model, one that aligns around all stakeholder interests in pursuit of a higher purpose. |
Firms of Endearment
Bentley Marketing Professor Rajendra Sisodia, co-author of the book Firms of Endearment, is at the forefront of a movement toward “capitalism with a conscience.” In this video, he shares his thoughts on what makes a “firm of endearment,” how these companies fare in the marketplace, and why today’s economic challenges demand a new stakeholder model of business, aligned in pursuit of a higher purpose.
