Emerging Issues
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Susan Newell, Ph.D., is the Cammarata Professor of Management at Bentley, where she focuses her teaching and research in the areas of innovation, knowledge management and organizational behavior. As a founding member of IKON research center, based at the University of Warwick, UK, Prof. Newell specializes in the social science of innovation and organizational change. She has published frequently in the areas of organization studies, management and information systems.
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The Sandbox Strategy
Bentley Professor Sue Newell studies the social aspects of organizational change: What enables some organizations to innovate and adapt while others get mired in the process?
In this video, Prof. Newell talks about strategies for jumpstarting creativity, the importance of informal communities of practice and how innovation processes demand both good planning and the willingness to improvise.
Interview
