Competitive Papers
List of Tracks
Gender Identity, Gendered Bodies and Consumption
Description: Papers in this track should focus on the production and reproduction of gender identity and gendered bodies through, by and within consumption and marketing. Possible themes might include (but not be limited by) gender, materiality and consumption, gendered identity construction through consumption, consuming gendered bodies . . . .
Track Chair: Lorna Stevens
Locating Gender in Consumer Culture Theory
Description: Papers submitted for this track should address the questions of “where/how/what is gender in consumer culture.” The emphasis here is not on criticism of consumer culture theory, but in stimulating a productive dialogue between gender researchers in consumer and marketing research and this growing disciplinary movement.
Track Chair: Lisa Penaloza
The Role of Feminist Theory in Transformative Consumer Research
Description: Papers in this track should focus on how feminist theory can be applied to marketing and consumer research phenomena with a particular emphasis on the transformative nature of feminism.
Track Chair: Janet Borgerson
Masculinity in Marketing and Consumer Research
Description: Within marketing (and other disciplines as well), there has been a lack of emphasis on how men’s gender identity is formed/maintained/manipulated by consumer culture and the marketplace. Papers in this track should focus on men’s experiences in the marketplace and may include issues of masculinity identity construction and maintenance, issues of “machismo,”. . . .
Track Chair: Jim Gentry
Queer/ing Consumption and Marketing
Description: Papers in this track should employ work from queer theory to shed light on the heterosexist nature of research in marketing and consumer research. Queer reading of ads, representation issues, gender bending, androgyny. We particularly want to encourage work about lesbian consumers given the historically uneven attention they have received in the discipline vis-a-vis gay men.
Track Chair: Helen Woodruffe-Burton
Families and Gendered Consumption
Description: Papers in this track should focus on how gender affects family dynamics. Issues such as how children form gender roles through consumption, single mothers and single fathers, gay and lesbian family issues, etc . . . .
Track Chair: Linda Price
Visual Consumption and Gender
Description: Papers for this track should address the relation between consumption practices and visual practices from a gendered and gendering perspective. Possible themes include (but are not limited to): the gendered politics of the visual, the production of gender through the commoditized image, gender in advertising . . . .
Track Chair: Jonathan Schroeder
Historical Inquiries, Gender and Consumer Research
Description: This track encourages submissions using historical analysis to study gender issues in consumer research and marketing. Possible topics include the historical development of gender issues in consumer and marketing research; periodization of gendered consumption and marketing practices; interpretive analysis of consumer cultures and gendered marketing activities in classical literature and art; analysis of ancient architecture and other communication media for constructing gender identity in the marketplace. Empirical studies utilizing written and material primary data sources (e.g., newspaper advertising, photography, toys, and other artifacts and found objects) are particularly encouraged. Historical analysis of gender issues in non-western consumer cultures as well as western cultures is encouraged.
Co-Chairs: Blaine Branchik and Yuko Minowa
NOTE: The tracks are not meant to provide an exhaustive list of topics. We welcome papers that address any aspect of gender, marketing and consumer behaviour not included above that nevertheless reflect the overall theme of the conference.
Submission Types and Requirements
Page 1: Title, author or authors, track for which paper is to be considered (if you have a submission that doesn’t fit into one of the tracks, simply label the submission as “other”), and full contact information. Pages 2-21 (maximum) Double-spaced paper including tables, figures and references, please follow the JCR referencing style.
If you submit a full paper, it will be eligible for publication in the book or journal emerging from the conference, unless you specify otherwise. Decisions for both will be based on reviewers’ comments for the conference and the suitability of papers for both Marketing Theory and the Marketing and Feminism book.
You will also have the opportunity to publish an abstract of the paper in the proceedings if you are choosing to publish the full paper in another outlet.
Please e-mail all submissions to ga_genderconference@bentley.edu. Submissions are due by January 31, 2008.
