9th ACR Conference on
GENDER, MARKETING, AND CONSUMER BEHAVIOR
June 16 to 19, 2008
Boston, Massachusetts
Simmons College
“Moving Beyond Binary Oppositions:
Exploring the Tapestry of Gender in
Consumer Research and Marketing”
The 9th ACR Conference on Gender, Marketing, and Consumer Behavior will take place June 16 to June 19, 2008 in Boston, Mass., at Simmons College. This conference will take place directly before the Consumer Culture Theory Conference (June 19 to June 22), with a joint reception held on the evening of June 19.
Gender and feminist theory has a long and rich intellectual history in such disciplines as sociology, cultural, media, and women’s studies, anthropology, ethics, law, and economics. While research in marketing and consumer research has applied gender and feminist theory both conceptually and methodologically, it has not had the broad-scale impact on the field as seen in other disciplines.
In its 9th incarnation, this conference will serve as a refocusing and catalyst of the importance of gender and feminism in the academic discourse in marketing and consumer behavior. The call for papers thus reflects the theme by challenging submitters to move beyond research that focuses on basic differences between men and women to look more deeply into the rich tapestry that gender weaves upon consumers’ experiences.
To that end, this conference will utilize a “track” structure. Authors are encouraged to submit papers that reflect one of the track themes. Furthermore, we are excited to announce that accepted papers from this conference will have two potential publication outlets:
• A special issue of
• The conference proceedings, which are part of the ACR database.
Please e-mail all submissions to ga_genderconference@bentley.edu. Submissions are due by January 31, 2008.
NOTE: Since many conference participants may attend the Consumer Culture Theory Conference in Boston on June 19 to 22, please do not submit the same work to both conferences.
CONFERENCE CO-CHAIRS:
Shona Bettany, University of Bradford;
Susan Dobscha, Bentley College;
Lisa O’Malley, University of Limerick;
Andrea Prothero, University College Dublin.
