Marketing Analytics Curriculum
To prepare for the Core, students may be required to take up to three foundation courses which include: Economics, Statistics and Marketing.
Pre-Program Foundation (six credits)
Any student who has taken statistics or economics at the undergraduate level may be eligible to waive each course, subject to a transcript review.
GR521 Managerial Statistics
GR522 Economic Environment of the Firm
GR523 Marketing Management
Required Marketing Courses
MK612 Strategic Marketing
MK711 Marketing Research and Analysis
MK726 Customer Data Analysis and Relationship Marketing
Required Quantitative Courses
ST625 Quantitative Analysis for Business and Finance
ST635 Intermediate Statistical Modeling for Business
Elective Courses (15 credits required)
Select three courses from the following list: