The Marketing concentration provides a solid grasp of marketing knowledge and skills, emphasizing the importance of satisfying customer needs, to meet organizational goals. Students learn how factors such as price, promotion and distribution affect a product’s image and success among the target market. Hands-on experience teaches students to collect relevant data, and turn the information into strategies that promote long-term relationships with customers.
Complete two required courses and two electives.
MK612 Strategic Marketing
MK726 Customer Data Analysis & Relationship Marketing
GBE790 Global Business Experience*
MK701 Internship in Marketing
MK711 Marketing Research & Analysis
MK712 Consumer & Buyer Behavior
MK713 Marketing Promotion and Communication
MK714 Marketing Channels & Logistics
MK715 New Products: Plan, Development, & Marketing
MK716 International Marketing
MK718 Marketing of Services
MK755 Special Topics in Marketing
MK755A Marketing Plan Design and Development
MK758 Enhancing Creativity
*Requires approval from the Concentration Adviser. If approved, the course paper must be relevant to the concentration area.