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Center for Marketing Technology

In today’s data-driven business environment, marketing professionals must state their case with cold, hard numbers.

To prepare graduates for delivering quantitative analysis that improves decision-making, the Masters in Marketing Analytics program makes extensive use of the Center for Marketing Technology.

Students use the center’s sophisticated tools to gain skills in advertising creation, media placement, database marketing, product design, sales automation, and other key marketing tactics. Other resources include a lab where students can conduct focus groups and product tests, with a video feed to an adjoining observation room and the main classroom.