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The Bentley MBA CURRICULUM
Innovation Theme (12 credits)*
Leaders know the value of innovation and creativity in devising new models for the role of business in society. This theme serves as the foundation for the rest of the program as innovative leaders must understand the environments in which they operate, the ways that innovation may or may not lead to value, and the role of their decisions in building an organization where creativity can thrive.
INN601 Psychology of Innovation
This course combines readings and exercises from economics, psychology, sociology, and biology to examine the related areas of creative thinking, problem-solving and decision‐making. Based on this examination, students will learn how to enhance their performance in each of these activities with an ultimate goal of fostering innovation. Students will explore their own thought processes, decision styles, and biases in the context of business idea generation, problem analysis and creative solutions. Students will also explore creative and decision processes at the group and organizational level through discussions, simulations and corporate immersion projects. Finally, we will examine cultural variables and their influence on creativity and decision-making.
INN602 Enhancing Creativity
This class will focus on the nature of creativity and the creative process, and how creativity can be applied to business situations and environments. We will discuss several definitions and theories of creativity, and apply these theories to enhance your own creativity. Several techniques will help you to recognize and remove barriers to creative thinking. We will apply these techniques to develop creative approaches to address issues identified in other facets of the MBA program. While the main focus of this class is individual creativity, we will also discuss team and organizational creativity. Once you understand how individual creativity is developed, you’ll be better able to create the conditions required for organizational creativity.
INN603 Design for Business
This course will explore the lifecycle of design: define, research, ideate, prototype, select and implement. The course will draw on a wealth of reference disciplines, including engineering, ICT, psychology, economics, sociology and art. Using business issues as context, students will participate in all aspects of design, including the creation of prototypes to illustrate ideas and potential solutions.
INN604 Sustaining Innovation
While creativity and design are important aspects of any kind of innovation, from a business perspective it is also important to understand how the structure and functioning of organizations facilitates or impedes the ability to innovate as well as understand the importance of strategy and strategic planning for setting the direction for innovative efforts in line with market conditions and organizational resources. From an organizational perspective a crucial issue is to consider how knowledge is shared (and protected). We will focus on the themes of innovation, knowledge and organizational networking, and will use a strategic management lens to analyze firm innovation by first examining the building blocks of firm strategy, before looking more specifically at how innovation activities can shape overall strategy.