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Marketing Analytics News & Insights

When Sanjay Patil (ELMBA, MSMA and Grad Certificate in BA ‘17) arrived at Bentley University in 2015, he wasn’t here for just any graduate degree.

He came to Bentley to pursue his second and third graduate degrees along with a grad certification.

Coming into the master’s program from a background in marketing, Ma knew the value that data analysis would provide her as a marketer. A key aspect to succeeding in marketing is being able to spot trends and adapt accordingly; utilizing data begins to eliminate the human error in that process.

Bentley's MS in Marketing Analytics recently ranked # 21 in Eduniversial's annual rankings of best graduate Marketing programs in North America.

Over the past decade, marketing has evolved at a lightning speed. Gone are the days when companies would spend hundreds of thousands of dollars on mass mailings while crossing their fingers and praying for a high response rate to their promotion.

What are the latest big data trends and how will they impact technology careers?

Interested in a career in technology? The best way to start is with a master’s degree—but how do you know which program to choose? This will help you decide.

Wondering how to get a career in technology? Find out how these grads got their jobs and what they learned along the way.

The amount of data collected on a daily basis is increasing, but are analytics jobs increasing along with it? Here’s a look at the current state of the industry.

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