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Marketing Analytics News & Insights

Coming into the master’s program from a background in marketing, Ma knew the value that data analysis would provide her as a marketer. A key aspect to succeeding in marketing is being able to spot trends and adapt accordingly; utilizing data begins to eliminate the human error in that process.

Bentley's MS in Marketing Analytics recently ranked # 21 in Eduniversial's annual rankings of best graduate Marketing programs in North America.

Over the past decade, marketing has evolved at a lightning speed. Gone are the days when companies would spend hundreds of thousands of dollars on mass mailings while crossing their fingers and praying for a high response rate to their promotion.

What are the latest big data trends and how will they impact technology careers?

Interested in a career in technology? The best way to start is with a master’s degree—but how do you know which program to choose? This will help you decide.

Wondering how to get a career in technology? Find out how these grads got their jobs and what they learned along the way.

The amount of data collected on a daily basis is increasing, but are analytics jobs increasing along with it? Here’s a look at the current state of the industry.

Big data is transforming businesses and lives. Find out what’s changing in these six industries.

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