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Master's in Marketing Analytics

As the practice of marketing shifts from a product-focused to a customer-centric approach, marketing professionals need a deeper-than-ever understanding of customer preferences and needs. The Master of Science in Marketing Analytics program teaches students how to become more engaged with consumers, how to design and deliver robust statistical analysis, and how to effectively communicate the resulting insights.

  • Graduate School Open House

    Join the Bentley Graduate Admission team at our Annual Open House! Come learn about our programs and see how a graduate degree from Bentley will prepare you for the next step in your career and in life. Doors will open at 8:30 am for registration and a light breakfast.

    Details and Registration


See what's up at Bentley's McCallum Graduate School of Business, from industry trends to first-person dispatches from our students.

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State of the art tools - CMT

Students have access to real-world technologies to gain skills used in the marketing industry today. 

Markt Analyt Career Outcomes

With innovative programs and personalized service, Graduate Career Services supports your career goals from day one.

17 Careers Big Data eBook

Explore 17 of the top careers in big data and skills needed for each role.

Mktg Analyt Video

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Bentley MS Marketing Analytics: Overview