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Master's in Marketing Analytics
As the practice of marketing shifts from a product-focused to a customer-centric approach, marketing professionals need a deeper-than-ever understanding of customer preferences and needs. The Master of Science in Marketing Analytics program teaches students how to become more engaged with consumers, how to design and deliver robust statistical analysis, and how to effectively communicate the resulting insights.
Bentley's Master of Science in Marketing Analytics is now a STEM designated program!
This new designation allows international students enrolled in a STEM program to stay in the United States for an additional 24 months via an extended Optional Practical Training (OPT) period.Learn more about the MSMA program
MSMA Program is now accepting 5 years of work experience as a substitute for the GMAT requirement
New GMAT Waiver Policy for MS Marketing Analytics Candidates! Students with five plus years of professional work experience may now be eligible to waive the GMAT/GRE admission requirement.Learn more about the MSMA program
Bentley’s Programs Ranked #4 for Salary Potential
Master’s degree recipients from Bentley are among the highest paid in the country. PayScale ranked Bentley graduates #4 in its latest College Salary Report.Learn more about the ranking
Students have access to real-world technologies to gain skills used in the marketing industry today.
International Students can now stay longer in the United States with MSMA's STEM designation.
With innovative programs and personalized service, Graduate Career Services supports your career goals from day one.
Explore 17 of the top careers in big data and skills needed for each role.