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Master's in Marketing Analytics

As the practice of marketing shifts from a product-focused to a customer-centric approach, marketing professionals need a deeper-than-ever understanding of customer preferences and needs. The Master of Science in Marketing Analytics program teaches students how to become more engaged with consumers, how to design and deliver robust statistical analysis, and how to effectively communicate the resulting insights.

  • Bentley's Master of Science in Marketing Analytics is now a STEM designated program!

    This new designation allows international students enrolled in a STEM program to stay in the United States for an additional 24 months via an extended Optional Practical Training (OPT) period.

    Learn more about the MSMA program
  • MSMA Program is now accepting 5 years of work experience as a substitute for the GMAT requirement

    New GMAT Waiver Policy for MS Marketing Analytics Candidates! Students with five plus years of professional work experience may now be eligible to waive the GMAT/GRE admission requirement. 

    Learn more about the MSMA program
  • Bentley’s Programs Ranked #4 for Salary Potential

    Master’s degree recipients from Bentley are among the highest paid in the country. PayScale ranked Bentley graduates #4 in its latest College Salary Report.

    Learn more about the ranking


See what's up at Bentley's McCallum Graduate School of Business, from industry trends to first-person dispatches from our students.

Read the full blog


State of the art tools - CMT

Students have access to real-world technologies to gain skills used in the marketing industry today. 


International Students can now stay longer in the United States with MSMA's STEM designation.

Markt Analyt Career Outcomes

With innovative programs and personalized service, Graduate Career Services supports your career goals from day one.

17 Careers Big Data eBook

Explore 17 of the top careers in big data and skills needed for each role.

Mktg Analyt Video

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Bentley MS Marketing Analytics: Overview