Information Design and Corporate Communication
Overview
Studying Information Design and Corporate Communication (IDCC)
In today's global marketplace, business is communication. The Information Design and Corporate Communication (IDCC) program examines the critical role of communication in the world of business — and in people's lives in general.
Integrating Disciplines
The IDCC curriculum hones students' abilities to shape technical, managerial and corporate information using written, oral and visual media. Students learn how to craft the messages that define an organization's image and reputation, manage a crisis, expand a business overseas, bring new products to market, or explain the interactions of software and other high-tech products.
Built on the understanding that communication is multifaceted, IDCC course work integrates various aspects of marketing, management, computer information systems, and a host of other disciplines, including general business and the arts and sciences. IDCC majors choose one of three major course concentrations — information design, public relations or web design — to best develop core competencies that will differentiate their skills in the marketplace.
