Information Design and Corporate Communication Degree
OverviewStudying Information Design and Corporate Communication (IDCC) at Bentley University provides the unique opportunity to learn from skilled practitioners with solid reputations in the business world. The faculty draw on years of experience in communication, usability, information architecture, web design and public relations.
In today's global marketplace, business is communication. The Information Design and Corporate Communication (IDCC) program examines the critical role of communication in the world of business — and in people's lives in general. Real-world cases are studied to provide hands-on experience with the techniques learned and the skills acquired throughout the program. Further, the Design and Usability Center, a human factors research, design, and testing consultancy offers a state-of-the-art experience that students will take forward into their professional lives.
Integrating DisciplinesThe IDCC curriculum hones students' abilities to shape technical, managerial and corporate information using written, oral and visual media. Students learn how to craft the messages that define an organization's image and reputation, manage a crisis, expand a business overseas, bring new products to market, or explain the interactions of software and other high-tech products.
Built on the understanding that communication is multifaceted, IDCC course work integrates various aspects of marketing, management, computer information systems, and a host of other disciplines, including general business and the arts and sciences. IDCC majors choose one of three major course concentrations — information design, public relations or web design — to best develop core competencies that will differentiate their skills in the marketplace.
