8:00 to 9:00 a.m.
Registration and continental breakfast
9:00 to 9:10 a.m.
Welcome from Terry Carleton, Chair of Bentley College and Ed McCarrick, President of TIME Magazine
9:10 to 9:40 a.m.
Morning Keynote
-- His Excellency Noel Fahey, Ambassador to the United States,
Republic of Ireland
9:40 to 10:15 a.m.
Q and A with the keynote speaker
Moderator: James Kelly, Managing Editor, TIME
10:15 to 10:30 a.m.
BREAK
10:30 to 11:45 a.m.
Panel Discussion on Leading Brand Transformation
-- Lisa Carlson, Global Director of Marketing, Shell Lubricants
-- Ara Guzelimian, Senior Director/Artistic Advisor, Carnegie Hall
-- Michael Kelly, President, AOL Media Networks
-- Tom Moran, President and CEO, Mutual of America
Moderators: Bentley Trustee Professor Patricia Flynn and an editor from TIME
Noon to 1:30 p.m.
Lunch and presentation of the Tomorrow25 awards
Luncheon Keynote
-- Peter Weedfald, Senior Vice President of Strategic Marketing and New Media,
Samsung Electronics America
