Marketing
OverviewIn offering a variety of products and services, every institution practices some form of marketing. Bentley's major in marketing will enable you to understand this vital area of business and organizational activity. In helping you understand concepts and apply theory to practice, the marketing major program management degree delivers valuable insight on challenges, opportunities and risks facing today's marketing professionals.
By carefully selecting your courses, you can build a concentration around an area of individual interest. For instance, if you're interested in an international marketing career, you can add international business, history and language courses to your program of study. Those seeking jobs in marketing communications can enroll in graphics design and public relations writing courses. An honors program is available for outstanding marketing majors.
