MARKETING
Highlights and Opportunities
Center for Marketing Technology (CMT)
The Center for Marketing Technology facility is unrivaled in U.S. higher education. It is an ideal testing ground for new technology in areas such as advertising creation, database marketing, product design and development, mass customization, geographical information systems, sales automation, and marketing decision support. Students are exposed to software such as Perseus Survey, which helps in creating web-based surveys; SPSS data-mining software, which predicts customer behaviors; and Tapscan, a leading radio analysis application that helps in media planning and buying.
Bentley Marketing Association
Outside the classroom, the Bentley Marketing Association, a student-run organization, sponsors lectures, seminars, guest speakers and on-campus events for marketing students. Marketing majors are encouraged to join organizations like these by their faculty advisers, who take an active role in each student's experience. Top marketing students are often recruited for the honors program and the five-year bachelor's and master's degree program. Furthermore, qualified students may participate in internships for course credit.
