MBA Programs
Marketing Concentration
Provides a solid grasp of marketing knowledge and skills, emphasizing the importance of satisfying customer needs to meet organizational goals. Students learn how factors such as price, promotion and distribution affect a product’s image and success among the target market. Hands-on experience teaches students to collect relevant data, and turn the information into strategies that promote long-term relationships with customers.
Required Courses--Complete two |
|
Strategic Marketing |
|
Customer Data Analysis and Relationship Marketing | |
Elective Courses--Select two | |
International Short-Term Program* | |
Internship in Marketing | |
Market Research and Analysis | |
Consumer and Buyer Behavior | |
Marketing Promotion and Communication | |
Marketing Channels and Logistics | |
New Products: Planning Developing and Marketing | |
International Marketing | |
Business-to-Business Marketing | |
Marketing of Services | |
E-Marketing | |
Special Topics in Marketing | |
Marketing Plan Design and Development | |
Pricing Strategies | |
| *Needs approval from Concentration Coordinator. If approved, the course paper must be focused in the area of the concentration. | |
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