WBUR-FM: Associate Professor of Marketing Andy Aylesworth offers insight as to why tax free shopping is so popular in Perception of 'Free' Motivates Tax Holiday. Listen to the radio interview here. (August 13, 2010)

Patriot Ledger: Associate Marketing Professor Andy Aylesworth discusses how companies are using scarcity as an effective marketing technique in Elusiveness Turns Otherwise Unremarkable Products into Cult Favorites. Also picked up by: The Benton Evening News (OH), NorthwichBulletin.com and