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Ready to Work

Wed, 06/11/2014 - 10:29

BizEd Magazine features Executive Director of Corporate Relations and Career Services Susan Brennan discussing why Bentley's 4-year "Hire Education" career development plan prepares graduates for success in the working world.

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Bookshelf: The 4A’s of Marketing

Mon, 07/09/2012 - 12:35

Professor of Marketing Rajendra S. Sisodia is highlighted for cowriting "The 4A's of Marketing." Sisodia and co-author Jagdish Sheth, hope to offer advice on how to reverse declining marketing trends by focusing on aquiring and retaining customers rather than getting customers to buy. 

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