You are here

Bruce Weinberg

Grads Take Old School View on Social Media at Work...While Area Schools Alter Lessons to Reflect New Reality

Fri, 11/25/2011 - 09:06

Professor Bruce Weinberg comments on the uptick in open marketing positions, specifically those centered around data and technology. He calls this emerging position a “marketing technologist.”

Original Story

Source: | Type: Media Coverage | Permalink

From Howard Dean to the Tea Party: The Power of Meetup.com

Mon, 11/07/2011 - 11:21

Bentley Professors Christine Williams and Bruce Weinberg are highlighted for their research on the effective use of the social media site Meetup.com for campaign fundraising.

Original Story

Source: | Type: Media Coverage | Permalink

Research Finds Four Social Media Strategies to Win Customers

Mon, 08/01/2011 - 13:08

Associate Professor of Marketing Bruce D. Weinberg evaluates the way companies have begun to explore and utilize different aspects of social media to win over their customers.

Original Story

Source: | Type: Media Coverage | Permalink

Boston.com - Small Businesses learn to tweet, post, and blog

Tue, 02/22/2011 - 13:21

Boston Globe: Marketing Department Chair Bruce Weinberg speaks to the topic of small businesses using social networking sites in Small Businesses Learn To Tweet, Post, and Blog. (February 22, 2011)

Original Story

Source: | Type: Media Coverage | Permalink

Social Media Marketing Magazine - Marketing professors comment on social media's impact

Wed, 01/19/2011 - 19:41

Social Media Marketing Magazine: Marketing Professors Bruce Weinberg and Paul Berger write about the value of social media in Connecting Customer Lifetime Value with Social Media. (January 19, 2011)

Original Story

Source: | Type: Media Coverage | Permalink

WBZ Radio - Weinberg talks about the Tiger Wood's scandal

Thu, 12/17/2009 - 13:04

Marketing chair Bruce Weinberg offers advice to Tiger Wood's sponsors in regards to the athlete's recent scandal.

Original Story

Source: | Type: Media Coverage | Permalink

WBZ TV - Marketing professor, Bruce Weinberg comments on Tiger Woods' brand survival.

Wed, 12/02/2009 - 18:15

WBZ-TV: Marketing Professor and Dept. Chair Bruce Weinberg offers his expert opinion on whether Tiger Woods' brand can survive his recent scandal in an interview that aired on the 5pm and 6pm newscasts. (December 2, 2009)

Original Story

Source: | Type: Media Coverage | Permalink

WBZ - Bruce Weinberg discusses coffee wars

Fri, 10/02/2009 - 10:32

WBZ-TV: Marketing Professor Bruce Weinberg comments on the coffee industry's fight for market share in Which Do You Like Best? Starbucks, Dunkin', McDs. (October 1, 2009)

Original Story

Source: | Type: Media Coverage | Permalink

WGBH-TV - Bruce Weinberg comments on tax increases.

Thu, 07/30/2009 - 15:36

WGBH-TV: Bruce Weinbergassociate professor and chair of the marketing department, is featured on Greater Boston discussing the possible economic effects of the upcoming Massachusetts tax increases. (July 30, 2009)

Original Story

Source: | Type: Media Coverage | Permalink

Pages

Subscribe to RSS - Bruce Weinberg