Professor Bruce Weinberg comments on the uptick in open marketing positions, specifically those centered around data and technology. He calls this emerging position a “marketing technologist.”

Bentley Professors Christine Williams and Bruce Weinberg are highlighted for their research on the effective use of the social media site Meetup.com for campaign fundraising.

Associate Professor of Marketing Bruce D. Weinberg evaluates the way companies have begun to explore and utilize different aspects of social media to win over their customers.

Boston Globe: Marketing Department Chair Bruce Weinberg speaks to the topic of small businesses using social networking sites in Small Businesses Learn To Tweet, Post, and Blog. (February 22, 2011)

Social Media Marketing Magazine: Marketing Professors Bruce Weinberg and Paul Berger write about the value of social media in Connecting Customer Lifetime Value with Social Media. (January 19, 2011)

Marketing chair Bruce Weinberg offers advice to Tiger Wood's sponsors in regards to the athlete's recent scandal.

WBZ-TV: Marketing Professor and Dept. Chair Bruce Weinberg offers his expert opinion on whether Tiger Woods' brand can survive his recent scandal in an interview that aired on the 5pm and 6pm newscasts. (December 2, 2009)

WBZ-TV: Marketing Professor Bruce Weinberg comments on the coffee industry's fight for market share in Which Do You Like Best? Starbucks, Dunkin', McDs. (October 1, 2009)

WGBH-TV: Bruce Weinberg, associate professor and chair of the marketing department, is featured on Greater Boston discussing the possible economic effects of the upcoming Massachusetts tax increases. (July 30, 2009)

Wall Street Journal: Marketing Department Chair Bruce Weinberg co-authors the article The Secrets of Marketing in a Web 2.0 World. (December 15, 2008)