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Bentley University Hosts Tony Hsieh, CEO of Zappos.com, to discuss his book, Delivering Happiness: A Path to Profits, Passion and Purpose, September 28
The Bentley University Center for Marketing Technology and the Bentley Marketing Department host Tony Hsieh, CEO of Zappos.com, on Tuesday, September 28, from 7:00 to 9:00 a.m. in Koumantzelis Auditorium. At the only Boston stop on his nationwide speaking tour, Hsieh will discuss his new book Delivering Happiness: A Path to Profits, Passion and Purpose, which shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life. He will talk about how a very different kind of corporate culture is a powerful model for achieving success; and how concentrating on the happiness of those around you can dramatically increase your own. The event is supported by the American Marketing Association of Boston.
Tony Hsieh, voted Marketer of the Year by BrandWeek, is the CEO of Zappos.com, the No. 1 online shoe retailer. Under his leadership, Zappos has grown to become an e-commerce powerhouse. Prior to Zappos, Hsieh co-founded and sold the internet advertising network LinkExchange to Microsoft for $265 million.
The cost for the event is $35, and includes a continental breakfast. Bentley faculty and staff are entitled to a 25 percent discount by using the discount code AMA-Bentley-Faculty. To learn more about Tony Hsieh and to register for the event, go to http://deliveringhappiness.eventbrite.com/.
BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit www.bentley.edu.
Bentley University’s Co-Provost and Dean of Arts and Sciences Daniel Everett talked with us recently about a wide range of topics, including being featured in a new book by Tom Wolfe, two of his own upcoming books, the importance of studying the origins of language, and the value of a fusion approach to business education.