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Multicultural Assistant Director Adam Payne Speaks at the MIDEM Music Conference in Cannes, France, January 25


Multicultural Assistant Director Adam Payne Speaks at the MIDEM Music Conference in Cannes, France, January 25


News, Campus Life

Adam Payne, assistant director of the Multicultural Center and ALANA Experience coordinator, was invited to speak at the MIDEM Music Conference in Cannes, France, on January 25. An accomplished musician, Payne spoke on a panel about how brands are partnering with independent musicians and achieving success through viral marketing and other means. In particular, he discussed his experience with the GAP 40th anniversary Born to Play event -- the nation's largest simultaneous acoustic concert, broadcast at more than 700 Gap Stores Across the North America.

"Independent artists have a strong sense of authenticity with fans, which sets us apart from many major-label artists who have people that handle all communication with fans," says Payne, who experienced increased sales on iTunes as a result of his participation. His eclectic music is described as a fusion of funk, R&B, folk, and acoustic.

BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit


by Meredith Mason  September 13, 2016

In the most recent U.S. News & World Report rankings of America’s Best Colleges 2017, Bentley University is ranked #3 among “Best Regional Universities - North.”