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New England Direct Marketing Association Presents 2011 Prodigy Award to Alexandra Proelss MS ’11, May 11


New England Direct Marketing Association Presents 2011 Prodigy Award to Alexandra Proelss MS ’11, May 11

The New England Direct Marketing Association (NEDMA) presented the 2011 Prodigy Award to Alexandra Proelss MS '11 at the NEDMA annual conference held at Bentley on May 11.

As a retail marketing manager at Sperry Top-Sider, Proelss has been honored with the 2011 Prodigy Award for her work helping to reposition Sperry Top-Sider from a classic male brand to a fashion icon. Through multiple Corporate Immersion courses at Bentley, she worked on direct marketing projects that enabled her to use qualitative and quantitative primary and secondary research to create targeted direct marketing campaigns to launch 14 new Sperry Top-Sider retail and outlet stores from Maine to California with record breaking opening sales.

Most recently she headed a company-wide research initiative to understand the current and future potential of in-store smartphone usage and the similarities and differences between consumer needs online versus offline.

BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit


by Bentley University November 11, 2014

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