You are here

Professor Pierre Berthon Co-Editor of Business Horizons, Special “Social Media” Issue

Newsroom

Professor Pierre Berthon Co-Editor of Business Horizons, Special “Social Media” Issue

TOPICS

Campus Life

Pierre Berthon, Clifford F. Youse Chair of Marketing and Strategy, is co-editor of the May-June 2011 issue of Business Horizons. The special issue (Volume 54, Issue 3) focuses on social media, including an introduction that provides a brief overview of Web 2.0, social media and creative consumers and explores the challenges and opportunities presented to managers generally, and to marketers in particular.

Among the Bentley contributors for the special issue were Bruce Weinberg, chair of the Marketing Department; Philip DesAutels, visiting scholar; and PhD student Ekin Pehlivan.

FEATURE STORY

Academics
by George Grattan August 9, 2016

Bentley University’s Co-Provost and Dean of Arts and Sciences Daniel Everett talked with us recently about a wide range of topics, including being featured in a new book by Tom Wolfe, two of his own upcoming books, the importance of studying the origins of language, and the value of a fusion approach to business education.

BENTLEY IN THE NEWS

The Chronicle of Higher Education | August 25, 2016