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Professor Pierre Berthon Co-Editor of Business Horizons, Special “Social Media” Issue
Pierre Berthon, Clifford F. Youse Chair of Marketing and Strategy, is co-editor of the May-June 2011 issue of Business Horizons. The special issue (Volume 54, Issue 3) focuses on social media, including an introduction that provides a brief overview of Web 2.0, social media and creative consumers and explores the challenges and opportunities presented to managers generally, and to marketers in particular.
Bentley University’s Co-Provost and Dean of Arts and Sciences Daniel Everett talked with us recently about a wide range of topics, including being featured in a new book by Tom Wolfe, two of his own upcoming books, the importance of studying the origins of language, and the value of a fusion approach to business education.