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Professor Pierre Berthon Co-Editor of Business Horizons, Special “Social Media” Issue

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Professor Pierre Berthon Co-Editor of Business Horizons, Special “Social Media” Issue

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Pierre Berthon, Clifford F. Youse Chair of Marketing and Strategy, is co-editor of the May-June 2011 issue of Business Horizons. The special issue (Volume 54, Issue 3) focuses on social media, including an introduction that provides a brief overview of Web 2.0, social media and creative consumers and explores the challenges and opportunities presented to managers generally, and to marketers in particular.

Among the Bentley contributors for the special issue were Bruce Weinberg, chair of the Marketing Department; Philip DesAutels, visiting scholar; and PhD student Ekin Pehlivan.

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by Meredith Mason  January 31, 2017

Princeton Review has ranked Bentley University the No. 1 college for internship opportunities in the United States as part of their 2017 edition of “Colleges That Pay You Back: The 200 Schools That Give you the Best Bang for Your Tuition Buck.”

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