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Professor Pierre Berthon Co-Editor of Business Horizons, Special “Social Media” Issue

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Professor Pierre Berthon Co-Editor of Business Horizons, Special “Social Media” Issue

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Pierre Berthon, Clifford F. Youse Chair of Marketing and Strategy, is co-editor of the May-June 2011 issue of Business Horizons. The special issue (Volume 54, Issue 3) focuses on social media, including an introduction that provides a brief overview of Web 2.0, social media and creative consumers and explores the challenges and opportunities presented to managers generally, and to marketers in particular.

Among the Bentley contributors for the special issue were Bruce Weinberg, chair of the Marketing Department; Philip DesAutels, visiting scholar; and PhD student Ekin Pehlivan.

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Careers
August 4, 2015

Bentley University is named one of the country’s best institutions for undergraduate education in the just-published 2016 edition of The Princeton Review Annual college guide, “The Best 380 Colleges,” (Random House/Princeton Review).

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