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Professor Pierre Berthon Co-Editor of Business Horizons, Special “Social Media” Issue
Pierre Berthon, Clifford F. Youse Chair of Marketing and Strategy, is co-editor of the May-June 2011 issue of Business Horizons. The special issue (Volume 54, Issue 3) focuses on social media, including an introduction that provides a brief overview of Web 2.0, social media and creative consumers and explores the challenges and opportunities presented to managers generally, and to marketers in particular.
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Bentley’s Class of 2019 arrived to campus, equipped with XL twin sheets, Command hooks, mini-fridges and chargers. The 925 students trekked from 44 countries and 33 U.S.