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Professor Pierre Berthon Co-Editor of Business Horizons, Special “Social Media” Issue

June 15, 2011

Pierre Berthon, Clifford F. Youse Chair of Marketing and Strategy, is co-editor of the May-June 2011 issue of Business Horizons. The special issue (Volume 54, Issue 3) focuses on social media, including an introduction that provides a brief overview of Web 2.0, social media and creative consumers and explores the challenges and opportunities presented to managers generally, and to marketers in particular.

Among the Bentley contributors for the special issue were Bruce Weinberg, chair of the Marketing Department; Philip DesAutels, visiting scholar; and PhD student Ekin Pehlivan.

Type: Campus News