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Student-Run Graphic Design Studio Serves Nonprofits
A service-learning faculty award to Michael Goldberg (Information Design and Corporate Communication major) will establish a full-service graphic design business to serve nonprofit organizations, as a fourth-credit practicum for qualified students in his courses. In the Bentley Student Studio, students will write headlines and copy, and design and produce campaigns based on realistic budgets and marketing strategies for clients.
“The studio model represents precisely the kind of academic-professional-civic fusion I see as central to the future of higher education,” says Bentley Service-Learning Center Director Edward Zlotkowski.
In an agency-client model, students will provide graphic design services in areas such as print, video, web, logo design, brochures, brand identity, business cards, letterheads, corporate identity, advertising, and promotional campaigns, including all of the necessary collateral materials for non-profit organizations.
“The project is a win-win for clients and students,” says Goldberg, who will act as manager and art director. “Students will apply what they are learning to actual client projects that can be showcased in their portfolios and on their resumes, while contributing to the community. Clients can establish a long-term continued working relationship with the studio to ensure consistency and high quality work.”
Students also have the opportunity to explore various professional roles, such as designer, art director, copywriter and creative director and production artist.
- The project process begins with the client attending the first class to meet with their designer and explain project details.
- The student will create a project schedule that includes scope of work, project goals and deadlines.
- The client will provide the priority list for all deliverables and all necessary project assets.
Various aspects of advertising, marketing and promotional design will be examined through the development of creative, original concepts. Attention to strategy, craft, presentations and deadlines will be stressed. The course will allow students to better understand how to work with clients, project and time management, contracts, and billing along with the business ethics of the design field. It will also allow them to better understand the social issues dealt with by their nonprofit partners and to explore how they as professionals can contribute to the community through civic professionalism.
BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit www.bentley.edu.
Bentley University’s Co-Provost and Dean of Arts and Sciences Daniel Everett talked with us recently about a wide range of topics, including being featured in a new book by Tom Wolfe, two of his own upcoming books, the importance of studying the origins of language, and the value of a fusion approach to business education.